Home' INSTYLE Magazine : INSTYLE SPTOCT 2015 Contents bold -- a lot of my influence comes from the punk scene. After all,
my salon is in Cardiff," Paul said.
Everywhere Paul has been in his professional career he says
people's thirst for knowledge is universal. "Trends move so
quickly and there is such diversity between countries especially in
Europe that people always crave something new," Paul said.
is understanding is really what Colour Jam was designed to
be -- a unique opportunity for stylists and salon owners to come
together and celebrate colour but most importantly to celebrate
a culture that promotes the artist and coincidentally leads to in-
salon success -- a hallmark of being a L'Oréal Professionnel salon.
e talent involved three different teams and influential mentors
from across the country -- passionate salons and stylists whether
an official ambassador or not, all leant a hand to create one very
impactful show. e ID artists involved included; Melissa Cicirello,
Daniel Cougan, Jessica Del Borello, Nathan Marsh, Daniel Puopolo,
Elyse Sprott, Alicia Peruzza and Shannen Smith.
Following the ID art team presentation the tecni.art ambassadors
hit the stage with a heavily themed presentation channeling Bowie
-- strong colour and a daring David Bowie silhouette underscored
an inherently fun fusion of colour from a make up, styling and
fashion perspective. Joe Cotroneo, Jamie Furlan, Jordan Hone,
Johnny Candy, Wayne Chappell and Jason McCalister each had
their moment in the spotlight before Act 3 was all about colour.
International Colour ambassador, Paul Dennison was
accompanied by Colour ambassadors Brett Albury and Danielle
Solier and ID Looks ambassador Caterina Di Biase. Wigs, heavy
styling and lots of hairdryer created volume and texture created
an overall platform of diversity and contrasts.
Before a one hour show,
guests had the opportunity
to celebrate with pre-show
drinks and an after party
capped off the night -- with a
grandiose feel, you could be forgiven for thinking you were back at
Docklands celebrating an event as large as Colour Trophy -- it had
just the same level of artistry and passion in the room as some of
the world's most coveted events.
Heavy head or not, the next morning guests had the opportunity
to hear from the experienced and talented line up of L'Oréal
Professionnel specialists across a number of platforms including
the social media landscape (digital landscape), marketing, design
and overall pioneering direction.
Laura Janus gave an insightful presentation on marketing and
social media while Sylvia Stewart spoke of new opportunities
with products including Pro.Fiber and the ultimate blonde
campaign - Blondefident.
L'Oréal Professionnel Marketing Manager, Matt Ngan and
National Sales Manager Chris Hudson gave an insight into salons
with key points of difference and how to stand out from both a
salon and marketing perspective. To further inspire the audience to
adapt to change Matt left guests with a famous quote from Charles
Darwin. "It's not the strongest of the species that survives, nor
the most intelligent. It is the one that is the most adaptable to
change." It was an apt summary of a presentation that maximized
customer and potential customer engagement.
Chris Hudson showed some interesting themed salons from
around the world to inspire salon owners to not be afraid to do
things differently and be open to every opportunity to grow.
"We have to look at ourselves and our businesses in a subjective
way. You have to ask yourself what your salon concept is -- it doesn't
have to be themed it just has to be a little bit commercial and for
everyone to know what your salon concept is. We are here to help
break down the barriers of success and for the brand to resonate
with you and where you are going into the future," Chris said.
L'Oréal Professionnel General Manager Ian Harman promised
an ever stronger bond moving
forward and many exciting
things to come in 2016
including a service that not
just supplies product but one
that encourages mutual success and for salons to maximize every
single professional opportunity. e promise continued in the
belief that by maximizing some of the exclusive opportunities
presented as a L'Oréal Professionnel salon, success is imminent.
Left feeling uplifted and inspired by the network that Colour
Jam helped cultivate, Paul said something to me in my interview
that really resonated with the passion inherent in hairdressing;
"I was nine years old when I left home -- there was no plan B and
and be in love with it."
Amen. It's this opportunity our industry needs to celebrate
more of. Congratulations Colour Jam. We loved seeing General
Manager of the L'Oréal Professionnel Products division Arnaud
Trevisani networking on the dancefloor too. When it comes to
hairdressing, breaking down barriers is what it's all about.
For more information visit orealprofessionnel.com.au
"When you teach you need to
inspire the audience to be standout"
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