Home' INSTYLE Magazine : INSTYLE MAY-JUN 2018 Contents After fifteen years in business, it’s full steam ahead for the
salon that has grown more as a creative community to
fulfil their business goals.
The partnership of Chumba Concept Salon and O&M is an
ideal fit, with both brands ever-growing and committed to beauty,
luxury and the environment, something Chumba is increasingly
championing. With these prioritised values, they’ve brought on
O&M as their major supplier of colour, a significant undertaking for
a salon so focused on colour ser vices.
“This move coincides with our plans to
evolve and refresh the Chumba brand offering
as a whole,” said salon director Carl Keeley.
“ We’ve had the salon now for fifteen years
and for a while now we’ve been chewing over
just where our salon brand is heading next
and what our brand is and why.
“Chumba has for us always been about
fostering a creative culture that nurtures
the individual talents that we house,” he
continued. “Times have changed a little now
and, with a new younger team in the Windsor
salon, this seems like the right time to update
our branding to become more health and wellness focused, that’s
who we really are to be honest.”
With a never-ending commitment to luxury, high quality hair,
which Carl refers to as the salon’s “heart beat”, and their passion for
environmentally friendly haircare, the salon aesthetic will be evolving
to a fresher look, a “new naturalness”, which will reveal the more
natural leanings as a whole. A fresh palette and the new partnership
with O&M prove vital in this progression. It ’s the next natural step for a
brand that never stops challenging itself and growing.
“Fast forward fifteen years since our inception and our work and
personal lives have changed immeasurably,” Carl said. “T hese days
we juggle the running of two successful and very busy salons along
with Belinda Keeley’s Colour Education, the Colour Queens shows,
our Keeley’s Business Education, Business Coaching to a select
few, our Hair Awards photographic clients and of course, most
importantly, our family.”
Moving on from simpler times as a new salon, the team have
had to grow their skill sets and wear a myriad of different hats,
performing multiple jobs at once and stepping away from the floor
to a degree so it all runs smoothly. This has built up their talents in
business and education, so that the team can now offer guidance
for other salons looking at branching out.
“Once they stick their necks out and invest in a salon their lack of
business skill can be evident,” Carl said. “My advice to new salon
owners is to invest early in your business education. I don’t mean
the fun stuff like marketing, I mean the numbers of your business.
CHUMBA CONCEPT SALON IS IN THE MIDDLE OF
A RENAISSANCE, BRINGING IN A NEW HEALTH
AND WELLNESS FOCUS AND PARTNERING WITH
NATURAL AUSSIE BRAND O&M.
Come along to
our courses where
we teach you this
and actually learn
about the business side of hairdressing. We always say, ‘take yourself
seriously and commit to learning the things that you need to know.’”
This bold new phase for the salon is of course bolstered by the
21st Century’s marquee tool – social media, which the brand uses to
communicate their inimitable salon culture and is looking to build on
as part of this new stage. O&M’s strength in the social media sphere is
another major drawcard and it’s something the two brands will work
on closely together to ensure Chumba uses it to maximum effect.
With these business insights, social media goals, eco -friendly
mantras and a partnership with a like-minded brand, you can
guess the trajectory for a sav vy, motivated business like Chumba.
Hair awards entries, updated business education with an extended
online offering, a pivot in brand aesthetic and more is on the horizon
for the brand. Meanwhile Belinda and Carl manage sporting
achievements and commitments – Carl is an acclaimed cross-fit
competitor and state coach and Belinda will compete for Australia
in the World Championships for Underwater Hockey in July – and
their three young children in a frenetic and fulfilling lifestyle that
looks like it has no chance of slowing down.
It’s onwards and upwards in the enthralling new era for Chumba.
For more information visit www.chumba.com.au and
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