Home' INSTYLE Magazine : INSTYLE MAY-JUN 2018 Contents F
ranck Provost Paris is one of the world’s leading lu xur y
hairdressing brands, with a global presence of almost
700 salons throughout 30 countries. It launched in
Australia in 2008 and, 10 years later, Sydney has the
largest concentration of Franck Provost Paris salons
any where outside Paris, totaling 14.
From hu mble beginnings when Franck Provost opened his first
hair salon in 1975 in a suburb of Paris, over more than 40 years the
brand has grown exponentially to become the number one hair
salon in France and is renowned worldwide, ser vicing more than
10 million guests each year.
Franck Provost Paris is very much a family affair. The brand’s
eponymous leader still heads up the company today. Provost’s two
children, Fabien and Olivia, hold vital positions in the company
and have worked alongside their father for almost 20 years.
When asked about the differences and similarities in
haird ressing between Franck and his son Fabien, Olivia iterated,
“Like most hairdressers they both have their own u nique style and
are really talented in that way but one thing they both are similar
with is their ability to customise the look for a specific person
really well. No two people are the same and their hair isn’t either.”
The Franck Provost Paris brand is renowned for making Parisian
luxu ry accessible for women around the world. It releases its own
colour and styling collections twice a year, which Fabien creates,
and sets high standards globally for its prowess in delivering
beautiful, wearable and timeless hair.
“The Franck Provost Paris business model has proven highly
successful across the globe, and it is our goal to continue to build
the Australian operation in the coming years, ultimately making it
the country’s leading hair salon group,” shared Master Franchisor
for Franck Provost Paris Australia Jean-François Carré, who is in
charge of the expansion of the salon brand in Australia through
franchising and opening corporate stores. A non-haird resser
with a business mind and a love for the industry, Jean-François
exceeded expectations, successfully opening 17 salons in 10 years
in Australia with an initial goal of 8.
Education plays a pivotal role in the success of the Franck
Provost Paris brand, as it is of paramount importance that clients
can benefit from the same expertise and signature handwriting
that the brand is renowned for at any one of its hundreds of
salons worldwide. Virginie Gayssot, Head of Education and
Talent Management for Franck Provost Paris Australia, leads the
Australian training academy in Sydney.
Recognised by the group as one of the top Franck Provost
hairdressers worldwide, Virginie visits the Parisian academy
each year to be trained in the latest trend collections and
exclusive cutting, colouring and balayage techniques produced
out of France every season, which she then translates and teaches
to all team members back in the Australian salons.
“At Franck Provost Paris, Australian team members must
attend Franck Provost training at least twice a year to be taught
the new collections – Spring/Summer and Autumn/Winter –
plus there is an ongoing annual education program that they can
all access with training sessions every week,” Jean-François said.
Despite its vast worldwide reach, the Franck Provost company
remains at heart a family business. In fact, the essence of
family is one of the brand’s key attributes that attracts over 10
million clients, hairdressers and franchise partners to its salons
In its native France, Franck Provost Paris is a household name.
The brand is renowned for beautiful, timeless hair, particularly
its prowess in the balayage highlighting technique, one that
Franck Provost himself pioneered many decades ago.
Australian women have embraced the brand’s unique
trademark of accessible luxury since it launched 10 years ago and
as a result the company has ambitious plans to mirror the same
unstoppable reputation that it enjoys in France on local shores.
With an always expanding international portfolio and specific
success in Australia and Sydney, our 10 year anniversary with
Franck Provost points to a bright future. We look forward to
seeing what’s next.
For more information visit www.franckprovost.com.au
It’s been a decade of Franck Provost in Australia, and the ever-growing empire refuses to slow
down, recently launching a flagship salon in Barangaroo, Sydney to anchor its many national
establishments. To celebrate this momentous anniversary, Global Artistic Director, Fabien Provost,
and Global Communications Director, Olivia Provost, paid Australia a visit and spoke to us about the
brand’s Australian evolution, writes Ida Almasi.
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