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he team at Shortcuts spoke with Gary Latham from Wild Life
Hair about the tech tools that actually save them time and
money, let them focus on being “people people”, and help
them provide an amazing experience for their guests.
VIDEO REIGNS SUPREME
YouTube doesn’t have to be a time-waster, in fact, it’s a treasure
trove of incredible business resources that will help you motivate
and inspire your team.
“There’s something about video that brings a concept to life –
you can use it to sell an idea, in a way that’s relatable and easy to
digest,” Gary said.
“It’s all very well to say to your team ‘sell more retail’, but unless
you’re helping them understand why it’s important, and giving the
right skills to be able to achieve, what’s the use?
“Often at our Wild Life Hair staff meetings each month, we’ll get
out the laptop or even the data projector and share a video that’s
caught our eye.
“We find that if our team hears it from someone else, they often
connect with the message we’re trying to communicate much more
strongly than if we just said it ourselves.”
MAKE MONEY MOVE
Ever feel like one unforeseen bill could take your finances from
smooth sailing to stormy seas in a single transaction? It doesn’t have
to be that way.
“You might have a pretty good idea of how much money is in
your bank account – but you might not know how much is yours
to keep, and how much of it actually belongs to someone else,”
“Staying on top of your cashflow is more than just a necessary evil
to help keep the tax office happy each quarter. It ’s critical to the
ongoing success of your business.
“ We use a tool called Cash Manager to keep track of our income
and expenses automatically. It doesn’t really matter which one you
use, as long as it helps you set yourself a budget and track your
progress over time.
“Once you really understand where things are at, you’ll start to
spot the trends and adjust the game plan accordingly.”
EMBRACE MOBILE TECH
Mobile technology might be one of 2018’s most overused
buzzwords, but there’s a lot to be said for putting the power in your
“Everyone is so time poor these days. If we have, say, 300
bookings in a week, that’s a lot of phone calls and a lot of mucking
around for us and for our guests,” Gary said.
“We decided to make the booking process fast and simple using
the Mobile Guest App from Shortcuts. Now all our clients have to do
is pick up their phone, open our app, hit a few buttons and they’ve
made their next appointment.
“Sure, not everyone is going to want book via an app, but just
being able to offer our clients the choice is so important. It shows
you care enough to put them first and make their life just that little
STAY SOCIALLY SAVVY
Facebook and Instagram aren’t just for sharing snaps of your
Sunday brunchfest or watching videos of cats who are terrified
of cucumbers. If you use them right, social media tools can be a
powerful way to help you spread the word about your salon.
“At Wi ld Life Hair, we find that social media is a cost-effective way
to attract new guests, and to keep them interested between visits so
they keep coming back for more,” Gary said.
“We put a lot of thought into sharing content our clients might
love, it ’s not about how many hairdressers follow you but how many
“You have to remember, the more you can show your people you
understand them and care for them, the more likely they are going
to be to engage with you on social media.
“ What really keeps them coming back though is the fantastic
experience that’s waiting for them once they do make it into your
salon. Never overestimate the power of great human interactions.”
Visit www.shortcuts.com .au/wildlife to watch Jayne and Gary
from Wild Life Hair share their success story.
When you’re trying to run a business on a limited
budget, the last thing you want to do is to eat into your
earnings by spending up big on gizmos and gadgets
that won’t get you ahead. If your relationship with
technology verges on love/hate, it could just be that
you’re using the wrong gear, discovers Fleur Murphy.
IN THE WILD
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