Home' INSTYLE Magazine : INSTYLE MAR-APL 2018 Contents one head of hair. Guests throughout the room randomly picked
different eras and styles that Vivienne masterfully created into one
The closing day of conference with Vivienne saw a big emphasis
on soft skills as she says a lot of the time we are so focused on
technique and formula that we forget about the art of soft skill,
“Soft skill is the gateway to being busy and that’s huge. Our entire
industry has fallen short in soft skills,” Vivienne said.
“You have to know what you want and see what you want and
then you need to believe you can have it and work your ass off to
get it. If you love what you do it will be a wonderful journey – I’ve
never known a successful person to settle.”
Richard Mannah elevated the art of cutting to a more fashion-
inspired series of looks but while sticking to the mantra that “It’s
not just about trends, it has to suit the client and there always has
to be a why behind the what,” Richard said.
“What you see today is inspired by all my years of travels, from
places I have been from Spain to Puerto Rico – I’m a massive
believer that education equals motivation and sometimes staff get
bored, it’s not because of a lack of money, it’s a lack of motivation,”
“I want the hair to look expensive – Joico is more about healthy
hair but I’m here to break the rules and add some more fashion
inspired textu re,” Richard said.
“If it ain’t broken, break it,” said Richard as he coined a new
word 'moolay' (another word for a designer mullet). Richard also
created a ‘90s ghetto girl’ with some creative braiding inspired by
youth and rebellion.
Mark Bustos is one very humble American hairdresser who has
created a wave in the industry, not one built on ego but from doing
haircuts on the homeless.
Every Sunday Mark gives out haircuts every where from
Guangzhou to New York City, “I don’t do charity work to make
money, I make money to do charity work,” he said.
Although trying to stay relatively ‘under the radar’, Mark
graced the stage at Destination Education to portray himself as
a humanitarian, a man of faith and a disruptor who just loves
what he does.
Mark started haircutting to his brothers and friends at the age
of 14 in his backyard – even though he didn’t know what he was
doing he always said ‘I can do that’ when someone would ask for a
style – self taught, it was haircuts for a few sandwiches and slices
of pizza. Now he works at a high-end New York salon and charges
top dollar for a haircut, not only this but he is about to open
his own salon called the Silver Vine Room. Mark’s story was an
inspiring and for some a tear-jerking one.
“I’ve always wanted to make a lot of money and charge a lot of
money but once I realised I could sustain myself, I found myself
giving all of this money away. The more you give, the more you
get.” In the Philippines where Mark is from, there are children
living in tents on top of gravestones in a cemetery, so he asked
his aunt to organise a party for all the kids in the cemetery to
celebrate his grandmother’s birthday, “Our problems are not
problems – there are problems out there in the world that are
From learning to put ‘problems’ into perspective to trying new
things in a room filled with passion, to be pushed creatively with
no limits, to be inspired and excited by those around you, to feel
emotion like you’ve never felt it before, to party and laugh while
making new friendships - you realise a few things about life.
As Olivia Smalley (@omgartistry) said, “I cannot express
the camaraderie of everyone involved in GDE. I felt like all the
elements were aligned and everyone’s mind was open to meet and
learn from one another. I personally re-affirmed that when you
are green you grow and when you are ripe you rot. Not only this,
but it was the most gorgeous lush green resort with some of the
most inspiring hair stylists in the world."
Joico implored everyone in attendance to be strong and raise the
profile of the industry, to elevate each other and make a lasting
impression on everyone they meet.
One resounding message from all speakers was to challenge
yourselves and to view success as a holistic inertia and not just
in one aspect of your life. Family, personal, financial – the Joico
network certainly focus more on happiness at a complete level
rather than personal accomplishment. “Being able to inspire
hairdressers on stage is so rewarding but also being part of a
week like this and to be inspired by others as well, is the ultimate
every 1,000 plus guest has something to give,” Denis De
As Vivienne closed off her final presentation she affirmed that
we need three things in life – someone to follow as your beacon of
light, someone by your side to support you and someone who can
give back to you. Three elements portrayed perfectly through the
platform of GDE.
Give back, step forward and become another Joico advocate
you just might achieve as much as this energetic group of
hairdressers and professionals that together have reached the
world – life changing!
For more information visit www.joico.com .au
Vivienne Mackinder and her
' live challenge' creation
Felicity Bruce, Wade Spink, Jade West, Alex Murphy, Jack
Lemke, Kerrie DiMattia, Trevor Joy, Wendy Young
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