Home' INSTYLE Magazine : INSTYLE MAR-APL 2018 Contents With colour being the hallmark of most salon's bottom-line
profits, it seemed only appropriate to kick off the formal education
components with celebrity Beverly Hills colourist Denis DeSou za
alongside Joico Canada Guest Artist, Melissa Duguay.
With a more commercial and classy approach to colour in
contrast to bright and bold, Denis and Mel talked through the
business of blonde and the art of glossing every colour client with
Lumishine colour glosses.
“My clients want their hair to be trendy, they are at work, they
don’t want a line of demarcation and they want the hair colour
more on the natural side. Low maintenance blondes are a real
thing at the moment”, Denis said.
Most importantly the educational content launched with the
concept of sharing ideas rather than merely preaching techniques.
As Denis said, “We grew up as stylists without the internet, we
didn’t have any of the ways to see content online – back when I
was at beauty school I wish I had videos that I could look back on
and create from.”
Next up was all about colour intensity with social media
sensation and salon owner Larisa Love – concentrated pigments
with over the top vibrancy deserves supreme creativity or if
not that – fool proof techniques to add excitement to colouring.
Judging by the hair throughout the room, it was evident that Joico
salons go crazy for colour intensity and it continues to be a top
selling SKU in the Jocio portfolio. Alongside Larisa was creative
colour stars Ricardo Santiago and Phil Ring – creating a dynamic
stage that was entertaining and informative. “Because you have to
have fun with hair,” Phil said.
“Working with Joico is one of the best things I’ve done in
my career. The dynamic is like being with family and we really
encourage and love on each other like nothing I’ve ever experienced,”
Larisa gave some secrets away for her Insta-famous techniques.
“Technique of application is just as important with intensity as
with lightening the hair – when you are working with intensity
in a foil make sure to brush side to side with your techniques, it’s
almost as if you need to surround and smother the hair as much as
possible,” she said.
Vivienne Mackinder – the legend, the creative, the business
leader a nd pioneer of online education, drew a tear in the eyes of
almost every guest as her role throughout the conference spanned
several days, from unlocking creativity inside of you, to commercial
cuts and business advice, there aren’t many people in the industry
with her versatility. There were two key themes to her presentation
each revolving around marvelous layers of mastery within a woman
who remains a success thanks to her willingness to change.
It’s no wonder her most commonly asked question wonders how
she stays motivated 40 years later.
“Creativity is like a muscle, if it’s not used it gets smaller and
smaller. The more you flex it the stronger it becomes. I’m here to
help you find that wealth of creativity that lies within your heart,”
she promised the eager audience.
But first she had to crush some myths to creativity like, ‘you
have to be born with it’ but really the only difference between
some people who are creative and those that are not, are those that
think they aren’t creative generally limit themselves – food for
thought in an audience keen to be better in all aspects.
“Every generation has something beautiful to give – honour
your generation if you want to dive deeper into your creativity. Let
history be your teacher and be open to visionaries,” Vivienne said.
“To be successful you need to be unapologetically yourself-
think of the amount of people that have money and success but
have blown it. Personality takes you to the top but character keeps
you there,” she said.
It seemed some of the greatest learnings came in the form of
realisation, by checking in with yourself but also by sticking to
goals and being open to learn.
“I knew only one look when I started at Sassoon’s but if you
don’t step forward you are always in the same place.” Vivienne
almost had to be told by industry legend Trevor Sorbie that she was
a hairstylist to open her mind and learn more about dressing hair
and not just cutting hair. “Fear is temporary and regret is forever –
while discipline wears out, regret weighs tonnes,” Vivienne said.
Walking guests through intuition, the laws of attraction and
empowerment – indeed the greatest barrier to creativity is fear.
The room was left with new levels of confidence. “You have to
marinate creativity, it’s not an Instagram moment, it’s a process.”
Vivienne praised Angelo Seminara as one of the most creative
people she has ever met before taking guests through the
sensibilities of different eras and periods and facing them with
the challenge of mastering more than three different textures on
GDE Emcee Ben Mollin
styling the rock night
“Creativity is like a muscle, if it’s
not used it gets smaller and smaller.
The more you flex it the stronger it
becomes. I’m here to help you find
that wealth of creativity that lies
within your heart."
Kylie McLeod, Cameron Pine, Lisette Herrera,
Waleska Higueros, Guillermo Flores
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