Home' INSTYLE Magazine : INSTYLE JAN-FEB 2018 Contents I
get it, you’re flat out, and revamping your website is probably
the last thing on your mind. But now that the festive chaos is over
and the new year is with us, it’s really the perfect time to focus on
creative projects like nailing your web presence.
Sure, it ’s going to require a little upfront investment of time and
money, but trust me, if you get it right the results will blow your mind
and you’ll get all of that back ten times over.
Follow these essential tips for a drop-dead stunner of a website
that’s as hard working as it is good looking!
CAPTURE YOUR AUTHENTIC SELF
You’re an incredibly talented human, with a to-die-for team, so why
would you illustrate your offering with someone else’s photos? Show
off your personality, creativity and salon with original photos – it ’s so
much more compelling than a bunch of stock images! And before
you tell me you can’t afford it, it really shouldn’t cost the earth. A
little online research should be all it takes to find photographer with
a style that complements your own, minus the insane price tag.
BE A SOCIAL STARLET
Are you a little Insta-obsessed? Is your Facebook fandom outta
control? Milk it, honey! Make sure your website includes links to all
your social media channels, and vice-versa. Social media is the
ideal way to offer a bite-sized taste of your in-salon experience
each and every day, build a loyal following, and tempt new people
to your website and through your door. So if you wanna be Insta
famous, go for gold, it can only help grow your business!
REMEMBER THAT PRICE IS NICE
I’m begging you, don’t shy away from including pricing on your
website. If you’re afraid your price tag is a potential turn-off, think
about it like this: By the time a potential client finds your service
menu, you’ve already had a chance to suck them in with examples
of your fabulous work, which presumably by now is splashed all over
your home page and social media. If they’ve come this far and
aren’t prepared to pay for your awesomeness, it makes sense to
filter them out from the get-go.
TAKE PITY ON MOBILE ADDICTS
First impressions don’t just count in real life, they’re absolutely
essential online too. Here’s a fun fact you might not have known: 50
per cent of website traffic globally comes from a mobile device. So,
if you’re not always putting your best foot forward – i.e. if your site
isn’t just as jaw-droppingly gorgeous on a smartphone or tablet as
it is on a computer – visitors will probably lose interest before you’ve
even had a chance to properly say “hi”.
GIVE GOOGLE SOME LOVE
Stick with me, I promise not to get all geek-speak on you! The word
“algorithm” is enough to make the best of us squirm, but all you
really need to know is it’s essential to create a website that your
users can, well, actually use. Google appreciates the small things,
like getting rid of broken links and making sure people can find the
information they need. Give the relationship a little time and effort,
and I promise you’ll end up BFFs. And you know what that means?
Your clients can find your website. Winning!
LET YOUR CLIENTS BOOK ONLINE
So, you’ve built this amazing website, and clients are going crazy
over it... You’re sorted, right? Hold on there, not so fast! Your
guests are probably so gobsmacked by how incredible the whole
experience is, that they’re absolutely itching to take the next step.
For goodness sakes, make it easy for them! Add an online booking
button on each and every page, and celebrate with a glass of
bubbles as your appointment book fills to the brim.
Fleur Murphy heads up the marketing team at Shortcuts,
Australia’s leading software provider for the hair, beauty and
male grooming industries. She leads Shortcuts’ marketing
strategy across social, print and digital, and managed the
creation of the new Shortcuts website. Check it out here:
A little TLC goes a long way when it comes to
creating a beautifully powerful website – and
you’ll be rewarded with a lot more time up
your sleeve and dollars in your pocket, writes
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