Home' INSTYLE Magazine : INSTYLE NOV-DEC 2017 Contents CHRISTMAS
The Christmas season is almost here! Love it or
hate it, it’s the busiest time of the year for our
industry and an opportunity to dramatically
increase your revenue, writes Joanne Neville.
he good news is it doesn’t need to be a stressful, crazy
time! Here’s four ways to get prepared and make it your
best Christmas season yet.
DEVELOP A PLAN:
1. Write down what worked last year and what didn’t. If something
worked well, repeat it again this year. There’s no point reinventing
the wheel plus it gives your plan a starting point.
When it comes to the things that didn’t work, ask yourself why
it wasn’t successful. This will allow you to see if there are any
initiatives that, with some tweaks, are worthwhile trying again.
2. Ask yourself what an awesome Christmas period looks like. Is your
team busy but relaxed rather than stressed? Have you increased
retail sales? Are your clients leaving the salon feeling fabulous for
3. Create some goals. Your goals should make your vision of the
Christmas period a reality. Keep in mind that you need to create
SMART goals - Specific, Measurable, Achievable, Realistic, Timely.
For example, increase retail sales in December by 20 per cent.
4. Put your plan on paper. It should outline exactly how you and
your team will achieve these goals.
For example, if you want to sell 20 per cent more retail, you can:
Tip! Make your plan visual. Mapping it out will help your team
understand your vision and thinking. You can also add visual
reminders throughout the salon as a constant reminder of what
you’re all striving for.
PREPARE THE SALON:
Order adequate stock
You can’t sell what you don’t have and you don’t want to miss out
on sales. So make sure you order your stock well in advance and get
your team to make the shelves look beautiful!
Make your salon sparkle
Starting December with a clean and tidy salon will feel great. Plus
it’ll be easier to keep the salon neat throughout the month when
you’re super busy!
Decorate the salon so your team and your clients are in the right
mood! And if you can, decorate the front of your salon so it catches
the eyes of potential new clients.
Treat your clients
Christmas is a great time to thank your customers for their loyalty.
You could even give your VIP clients a little Christmas present to say
a special thank you for their loyalty.
These are another great gift idea which your clients can quickly
pick up as they’re leaving the salon. Make sure they’re beautifully
designed and printed to make them feel special.
Start planning your Christmas marketing now. You need time to plan
it out and ensure it’s getting to the right clients at the right time. The
key activities you should be focusing on are:
This is the perfect way to inform all of your clients in advance on
what’s going on during December. Make sure you mention:
• Your trading hours. This is particularly important if you’re doing
additional late nights or to let them know when you’ll be closed
over the Christmas and New Year period.
• That you have new gift vouchers or Christmas specials.
• Let your clients know you have great gift ideas.
• Remind them that Christmas is almost here and they should book
their appointments now! It’ll fill your columns early and ensure
clients are looking their best for the Christmas holidays.
Print out a December calendar and start filling it with ideas. Then it’s
easy to sit down and schedule your social media posts in advance.
That way you can focus on your clients in December and your social
media can run itself.
Here’s a few ideas:
• A countdown to Christmas
• Wish your clients a Merry Christmas and Happy New Year
• Hair or makeup ideas for the festive season
• Tips for looking after your hair and skin during summer
• Promote those beautiful gift vouchers you’ve created and
• Showcase your decorated salon or your team Christmas party
THINK ABOUT YOUR TEAM:
Hold team meetings
Team meetings are the best way to communicate with your
team. It gets everyone together, engages them and gives you an
opportunity to motivate them. Just make sure to keep meetings
short, positive and regular during this time of the year to keep
everyone’s spirits high and goals top of mind.
The silly season doesn’t need to be stressful. Taking the time
to create a plan and prepare your salon, marketing and team
in advance will help make the lead up to Christmas much
To learn more about Kitomba, visit www.kitomba.com or
call 1800 161 101.
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