Home' INSTYLE Magazine : INSTYLE NOV-DEC 2017 Contents L
ess is More is a range of organic certified care and
styling products co-developed by Dr Doris Brandhuber
and Hannes Trummer.
Doris, a chemist and aromatherapist and Hannes, a
hairstylist and trainer, started the company when they
realised there was a gap in the market for green haircare brands
that met the needs of professional hairdressers and stylists when it
came to functionality.
They created a range where ingredients are obtained from
renewable resources and, whenever possible, from certified
organic farming. They are also all fully and rapidly biodegradable.
Pure essential oils contribute to functionality, wellness and
pleasure, backed by a company that this year is celebrating its
For the postgraduate chemist, it seems biomimicry was a
natural choice of specialty.
This interdisciplinary field systematically generates products
with optimised benefits by emulating the structure and
functioning of nature.
Along with creating her own haircare line, Doris is on a global
m ission to ensure salons around the globe are able to combine
beauty and health with ethics and aesthetics.
The 38-year-old is sick of the perpetual ‘greenwashing’ seen in
not only the haircare market, but in all consumer products.
“Greenwashing is such a big issue in this business,” she said.
“You get so many brands making these claims that are false –
they are 95 percent natural, but the remaining five percent could
be completely toxic.
“Ours is the only fully certified organic range in the market -
natural does not mean organic – we clearly make that distinction.
“It’s not just one or two products that are fully certified organic;
it is everything in our range.”
Ten years ago, the range was made up of 17 products that were
only sold in Austria and Germany.
Today, there are more than 20 products in the range stocked in
24 countries worldwide from Scandinavia to Australia.
The mother-of-one said she was pleased to see more and more
consumers embracing the organic and sustainable trend.
“Consumers are more and more informed these days and
the level of education is rising - there are websites and apps for
consumers to learn about ingredients contained in products,”
“People are more aware of sustainable consumption and the
number of people eating organic is rising. The natural organic
cosmetic market is the only one on the rise worldwide.”
As a long-time yoga enthusiast, Doris said there was a common
misconception that using natural ingredients compromised
quality, but this was definitely not the case.
“What we are seeing change is the perception among
hairdressers who were initially very suspicious about how well the
products would work," she shared.
“They had this perception that a product was either functional
or natural - professional hairdressers realise it can now be both.”
Doris said they were currently formulating a professional colour
range to add to their repertoire.
“We are an innovation driven company and we are constantly
developing the products and also expanding the range,” she said.
“We are hoping to release some salon hair colours soon, because
hair colour is one of the most toxic things you can put on your
skin. A mmonia isn't the most toxic thing, it makes them odourless
but it isn’t the most toxic thing, it’s the actual colour.”
Less is More has proven healthy and honest hair cosmetics that
perform can be possible - and for that, we greatly commend them.
For more information call (02) 8765 1100 or visit
The ‘less is more’ philosophy
goes a long way when it
comes to the hair industry. We
spoke to Dr Doris Brandhuber
about aromatherapy, organic
farming and greenwashing,
writes Michelle Ruzzene.
Testimonial from Barney Gleeson from Salon Baby -
part salon, part studio that blurs the lines between
creative and commercial - and the first Australian
stockist of Less is More.
“From conception, our focus has been to create a better
‘ tomorrow’ by acting today. As we grow, we will continue
to support like-minded business and invest in sustainable
workplace practice. So I am delighted to be aligned to the
Less is More brand which I discovered while researching
professional certified organic haircare products. Not only
are their formulations highly concentrated and efficacious
they are the real deal in terms of ingredient integrity and
the values behind the brand really resonated with my
personal values and my vision for Salon Baby. With a strong
focus on styling, I need products to perform and I have
been delighted with the results I have achieved with Less is
More products. Key to this is the fact these products were
developed in salon, on real clients.”
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