Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents WHAT CAN VOUCHERS DO?
Secure future revenue
You can receive significant benefits from selling vouchers. You have
the ability to secure future revenue in advance and it gives your
clients a reason to return again. If you play it right, you also have
the opportunity to make additional revenue. Often when a client
redeems a voucher, they actually spend more than the value of
it. And when a client visits you can work your magic to upsell retail
products or other services.
Free marketing to potential clients
When a voucher is purchased as a gift, it might be for someone
who isn't a current client. So by simply selling vouchers, you are
potentially able to increase your client base. A real bonus is the fact
that the voucher also comes with the recommendation of a friend
or family member. It's said that 84 per cent of people are likely to
trust recommendations from these groups of people, so it's likely you
can gain a number of new clients this way.
A convenient gift
We're sure you can think of many times you've needed a last
minute Mother's Day or Christmas present. So make sure you offer
vouchers to your clients so there's a convenient gift option in front
of them. They'll certainly appreciate it and it means more money in
your pocket. It's an easy option for any salon or spa too. Creating
vouchers using your salon and spa software takes just a few minutes
and it's inexpensive to print a range of great looking vouchers.
Create a habit
Selling concessions locks your clients in to visit you multiple times in
the future. This not only secures future income, but it also assists in
building a habit as clients are in a routine of consistently coming
back to you for their services. These regular, loyal clients are a key
aspect of growing a successful business.
Improve your revisit rate
Kitomba has just released new and improved concessions and
included the ability to add an expiry date to a concession. By
specifying expiry dates you have the ability to ensure your clients
visit you regularly rather than remembering it's time to pop in for
their service. This can really help reduce your revisit period. For
example, if you sell facial concession cards with six visits and an
expiry date of six months you're essentially enforcing a four week
revisit period. This ensures your clients are visiting you regularly
enough to realise the results they're after, so you'll have happy
clients. Plus you can enjoy the benefits of a shorter revisit period.
Offering payment options
Concessions give your clients options! Perhaps they prefer to save
up and pay for their services all in one go. Or maybe they love the
thought of receiving a discount for their ongoing loyalty.
DEVELOP A LOYALTY PROGRAMME
Create loyal clients
Everyone should have a loyalty programme to assist in developing
loyal clients. It's important for your clients to visually see their loyalty
points adding up too. Check if your salon and spa software offers
this feature as it's an easy way to keep your clients motivated and
excited as they get closer to reaching their reward.
The cost of keeping an existing client is 10 per cent of the cost of
acquiring a new one. That's because you don't have to spend
money attracting them and they're generally cheaper to service. A
loyalty program is an easy way to to incentivize those clients to stick
around and to ensure they feel valued by you.
Upsell and make more money
You have a 60-70 per cent chance of successfully up-selling retail
products or services to your current clients. That's compared to just
a 5-20 per cent chance with new clients. It's because they trust you
and are more loyal, so are more likely to feel comfortable spending
money with you. Pair this knowledge with a team challenge to
upsell the products you've had your shelves for too long or an
additional treatment to each client and you're likely to see some
Joanne Neville is the Marketing Manager at Kitomba Salon & Spa
Software. To learn more about Kitomba, visit www.kitomba.com
or call 1800 161 101.
Success. We're all striving for it but how do we achieve it? ere are several ways to get there
- we've come up with three easy ways to help you grow a more successful business, discovers
Timely's Joanne Neville.
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