Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents For decades, Australia has been missing out on an international
hair extension brand famous all over the globe. Hairdreams, a
company founded in Austria in 1994, is in roughly 15,000 salons
worldwide, and now it has finally made its way Down Under, with
unparalleled support, education and innovation as its driving force.
Hairdreams offers 100 per cent real human hair, which is refined
and available in two luxury levels -- hand-selected 7 Star quality and
premium 5 Star quality. It has become an essential system for clients
who want added length, density, texture or even just a new style.
While the unparalleled quality of the hair is what originally made
the brand famous, it's their Laserbeamer NANO tool, released two
and a half years ago, which is now the hero aspect of the brand.
"It's a fusion strand by strand automatic hair extension
applicator, which instantly applies five strands automatically in 35
seconds. You can do a full head application of 150 strands in 45
minutes, where traditional hand rolling would take a good stylist,
one and a half to three hours to perform the same task," said
Dorian Thomas, Hairdreams' Managing Director. "The machine
applies the strands in a way that has the look and feel of a tape-
in so it has a nice, natural fall. The individual flat bonds give the
wearer the flexibility for styling options that aren't an option when
using a tape-in. Also, they're permanent and will last from four to
The innovative tool is the first of its kind in the market, and it works
in tandem with Hairdreams' luxurious quality hair. The Hairdreams
hair extension offering comes as 5 Star, the standard, high-quality
hair salons have come to expect, and then takes it even further,
with 7 Star hair, something especially rare in the industry. Where the
5 Star hair starts with dark hair and colours it to reach the desired
tone, 7 Star hair is acquired in its natural hue, before putting it
through multiple hand-selection processes that assure its quality.
The hair is guaranteed by the brand for a year and half and can be
worn up to three times, ensuring the client receives total value for
their purchase. The high-quality hair at both levels boasts natural
shine, volume, elasticity and bounce, and is available in a large
range of colours, textures and lengths.
From a business perspective, the company has a warm, intimate
approach to its salons, despite how far it extends across the globe.
At the brand's first Australian workshop, with ten national salons
from all over the country in attendance, the two-day course taught
much more than just the products and application. Consultations,
marketing, social media, advertising and more were also covered
"We support our partner salons from the initial training class to
salon implementation and then salon operations. We help provide
the tools they need to succeed with Hairdreams," Dorian shared.
"From here on out they have the ability to send more stylists from
their salons to future trainings at no cost for the trainings, they only
have to get the material which is hair for live models and they can
AFTER ALMOST 25 YEARS AS AN INDUSTRY
STALWART, THE HAIRDREAMS BRAND OF HAIR
EXTENSIONS AND INNOVATIVE TOOLS HAS
FINALLY REACHED AUSTRALIA.
send more stylists. We protect and
support the salons and we grow
Hairdreams has reached global
heights through acclaim on
social media, top-tier customer
support, celebrity endorsements
and products that break the
mould and innovate the extension
industry further. Now, it embarks on
its Australian partnership, distributing through its Singapore branch.
With Australian hairdressers open to new tools and very interested in
education, the brand is already proving a perfect fit for our industry.
"There is so much excitement about our brand here in Australia.
We train stylists worldwide, but the level of anticipation and
enthusiasm is incredible here," said Erin Hayden, Master Trainer for
Hairdreams Education, at the workshop. "What I've heard is that
there's not a lot of extension education like we give. It sounds like
a lot of companies in Australia have a product but they're not
accompanying it with a two day seminar including consultation
and cutting and colouring and all this theory which is so important
to make this service a success for a salon."
The diverse brand offers a range of other pivotal hair extension
tools and products, such as self-adhesive tape-ins for quick services
called Quikkies, and accessories such as jewels, ribbons, crystals and
piercings. In 2018, they will also offer Volume+ for clients suffering
from hair loss and thinning hair. You can think of the brand as
your one stop extension shop, with business support making it the
"We're not just focusing on how to apply the extensions, we're
focusing on the entire business of doing hair extensions in a salon,"
Erin continued. "We have unparalleled hair quality that's number
one for our company, but we continue helping our clients after they
take the class as well. Our partnership is a commitment to help
them become successful with Hairdreams in their salons."
Going above and beyond for their clients and backing up this
support with products hairdressers all over the world applaud,
Hairdreams, we're glad you finally made the trip to Australia.
For more information visit www.hairdreams.com
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