Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents You may have heard of Hairdreams as a social media
sensation or feature of the international hairdressing
industry for the past two and a half decades, but
the Austrian Haircare Brand has stayed out of the
Australian market -- until now. With its innovative
approach, luxury products and technological tools, the industry is
far better off with the new arrival.
e brand was introduced to the Australian industry
through Intercoiffure Mondial, the international hairdressing
organisation built to further growth, networking and creativity in
hairdressing. Hairdreams sponsors the group's young talent team,
Foundation Guillaume, and did so at Hair Expo's GenNext show
this year. is paved the way for their entry into the Australian
market, and iconic hairdressers at the top level of Intercoiffure
have been very impressed.
"I experienced their first education program here and it blew
me away how different it is to what I've seen on the market, and
how exciting it is to see a company that is so large but we don't
even know about in this country at this point," said Jamie Carroll,
President of Oceania Intercoifurre Mondial.
e brand is used to working with famous hairdressers
worldwide, as well backstage at Fashion Weeks in New York,
Paris, Milan, London and Berlin, owing to their luxury, versatile
product. e brand partners with designers such as Charlie Le
Mindu (the haute couture designer notable for dressing pop
sensation Lady Gaga), while celebrities such as Ke$ha and Meghan
Trainor count them as a favourite.
With these high-profile endorsements, and an impressive
following on social media, it's not surprising the brand is so
sought after worldwide, but it is somewhat shocking they hadn't
made their way to Australia until now.
"I haven't seen anything like this in the marketplace for more
than a decade, they're in 110 countries and we haven't heard of
them here," Jamie shared. " ey're a luxury brand but price wise
their top end is either the same or cheaper as other options on the
market so they're very competitive."
e brand is famous for their unparalleled hair quality and
their latest hero tool, the inimitable Laserbeamer NANO patented
application system, as well as other tools such as their Volume+ and
Quikkies that have helped in revolutionising the hair extension
industry. e brand boasts two levels of hair (5 star and the unique
7 star), which take the highest level of quality hair extensions
available in the market, and then go beyond that. Hairdreams
guarantees the hair for one wear with the 5 star level and up to three
wears for the 7 star level, a rare and important vote of confidence.
" e reason I think it's great is the innovation around their
Laserbeamer NANO, the product we're using now takes us two
hours to do a full head of hair extensions and the Laserbeamer
NANO takes 45 minutes," Jamie revealed. "To me, between that
and the quality of the hair in the two different versions, it increases
not only the revenue, but it also gives more choices to the stylist
to give their client and more choices for the hairdresser to receive
outstanding customer service and education."
"We're excited to have the products available for clients, they
have a fantastic social media advertising program which works for
them, so we're looking forward to starting it up. ey're the most
pro-active team that I've dealt with," added Sam Calabria, President
of Australia for Intercoiffure Mondial, who was introdcued to the
brand when they sponsored the Foundation Guillaume team at
Intercoiffure Mondial in Japan.
"What excited me was the possibility of a full head of hair
extensions in 45 minutes, it's a sexy technique! Also all the other
hair extensions I've seen are straight where as these ones have a
slight bend in them, so if you don't blow dry the hair that day it still
looks natural," he continued. " eir technique of applying them
follows the natural form of the hair so you don't have that rigid feel
at the root of the hair, and it's less painful when you first have them
in. e quality of the hair is so great that even my staff have replaced
their previous hair extensions because it feels like natural hair."
Between luxury hair extensions, innovative and groundbreaking
application tools and a professional haircare line that provides
optimal care for the extensions (hair accessories, brushes, in-salon
products and retail options round out the range), it's safe to say
there's nothing you will have experienced quite like Hairdreams.
Add to that exceptional business management, customer service
and an education program already popular internationally, and
it's clear that the extension industry in Australia has just been
introduced to a key and necessary game changer. Bring it on.
For more information visit www.hairdreams.com
Hairdreams' long-awaited arrival to the
Australian haircare market is allowing salons
nation-wide to elevate their business and master
the hair extensions salon sector.
EXTEND Yo u r s e l f Jamie Carroll and Sam Calabria
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