Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents It might be a good time to ask yourself, what's a luxury, and
what's a necessity in the salon? No doubt your answers to
this question would be very different today to what it was
five years ago, or 10 years ago.
Benny Risher and master hairstylist Kobi Bokshish,
founders of EcoHeads, are challenging this notion with their
unique product range, particularly their basin EcoHeads.
Made from what looks like glass, but is actually recycled plastic,
the aesthetically pleasing attachment saves money, time, water
and energy, and not only that, protects your investment in client
Essentially, the shower head doubles water pressure while using
65 percent less water.
Benny said the idea for the unique showerhead came about
when Australia was in "serious drought".
"I moved to Australia from Israel and started the company with
Kobi," he said.
"Back then both Australia and Israel were in serious drought."
He said he wanted to do something that would benefit the
environment, and also hardworking hairdressers felt there was a
smarter solution for the basin.
"I'm not a hairstylist but I know they work really hard," he said.
" e more successful they become, the harder they continue to
work," Benny said.
"For us, it was important to give them a tool to give them better
results, with less effort, while being green and sustainable."
e 42-year-old with a significant amount of friendships and
networking circles in the industry re-iterated the fact that in
Have you met Benny Risher, the hair expert
smashing salon expectations? Michelle Ruzzene
catches up with the salon environment
the salon, colour was the most
common, valuable and time-
"Using a normal showerhead
will take about six minutes and 60
litres of water to rinse one head of
colour," he said.
"With the Eco head, it will take around two minutes and just
11 litres of water -- it will save the hair stylist almost 50 litres and
four minutes per client -- that soon adds up."
Benny said the head also features mineral stones and a unique
filtrations system to produce clean, deionised water, which helps
clients' colour last longer.
" e Eco head literally changes the size of a water molecule to
achieve optimum colour for a client."
Aside from looking after clients' colour and hairdressers' hip
pockets, the father-of-two said he is also looking after the health
of salon workers with his Ping colour blender.
"Hairdressers who constantly mix colours by hand are putting
their health at risk," he said.
" ey mix it right under their nose and inhale all of those fumes
from the bleach and other chemicals unknowingly. With the Ping,
they inhale fewer fumes, there's less wastage down the drain and
it creates a better colour for the client because it's evenly mixed,"
Developed five years ago, the Eco head is slowly but
surely taking over salons around the world and has formed
a great foundation for new products, which Benny hopes to
"We are now in 17 countries and we just launched in the US one
year ago -- we're going really
well over there," Benny said.
A big win for the company
was Kevin Murphy's
endorsement of the product.
"Kevin Murphy has
recommended the Eco Head as
a must-have in every salon," he
said. "And a lot of major colourists are recommending Ping to save
on colour and time too. at has been huge for us."
In another industry recognition that EcoHeads are the way of
the future, all L'Oréal Academies are now fitted with EcoHeads,
including the recently re-opened Sydney Academy in Pyrmont.
"Our aim is to promote a healthier, cleaner, more sustainable
working environment without comprising on quality or need,"
Benny said his business philosophy has always been about
quality, not quanity.
"We're not about a big portfolio. But the right portfolio," he said.
e duo currently has one more product in their line-up - the
Bang Face Shield.
It's a clear, reusable face protector that offers protection from
hair, heat, products and colour.
But Benny said the company will be releasing a ground-
breaking new product next year.
"We are currently working on something top secret that's
coming out next year," he said.
"It's going to revolutionise the industry."
If his track record is anything to go by, including winning Hair
Expo Business Performance of the Year in 2017, we can't wait to see
what is in store for 2018.
For more information visit ecoheads.com.au
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