Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents DAVID MALLETT IS a brand that is told through the stories of
French beauty, high-fashion and campaign collaboration -- a brand
built on the 'less is more' approach to true hair beauty, and one
that fits firmly on Australian shores. It's little wonder, spending
time here and giving Australia a bit of the 'favourite treatment'
creeps onto his very busy calendar each year.
e story of this luxury salon retail brand is told through an
unmistakable style, the power of video to impart the brand
values and the classic luxury of his three salons -- two in Paris and
soon with a new salon to open in New York's Soho -- it's a global
momentum he never imagined but yet one that came from the
integrity of sticking true to a style and being well regarded in
"I never intended to open multiple salons, it's just something
that has happened as our brand has become known and desired
in all parts of the world," David said. "We have all types of people
come to our salons from all walks of life and we are known for how
we work with hair to create work that is naturally beautiful."
Hitting the beach at Bondi and yearning for a bit of time in a
park in the Australian sun between appointments, it's obvious
David's brand is not about stuffy, overdone or over-styled hair.
Distributed in Australia by luxury haircare distributor, Krue,
the relaxed yet revolutionary week in hair kicked off with
welcome drinks at the Centennial, where a smorgasbord of
Australia's leading session stylists gathered. How does one brand
gather such a unique collective of talent in one room? From global
Chanel campaigns to a delicately curated range of products for
both session and salon -- David Mallett has cemented his name at
the top of the Parisian glamour tree.
But it's not just about Paris -- his style and aesthetic carries a
global appeal born through what David calls a 'lightness of touch'
that celebrities such as Sharon Stone, Kate Winslet, Liv Tyler,
Natalie Portman, Kristin Scott omas, Naomi Campbell, Eva
Herzigova, Heidi Klum and Eva Green scramble for.
Just over 12 months ago David opened his second salon in the
Ritz in Paris -- a small salon with a focus on exclusive service --
his demand for styling hair for some of the world's most famous
people is an experience many flock to his salons for. Each and
every one receiving a little bit of the creative vision and technical
innovation his hair 'label' is known for.
Away from his work on photoshoots, fashion campaigns and
movies, David has developed a unique philosophy with his
glamour with a
distinct point of view on practicality.
Day two of the Australian tour saw David meet with the teams
from Koda Cutters and Wilson Marz for a day of education,
showcasing his luxury range, revealing just what sets his line
apart as one of the most acclaimed luxury brands on the global
market. Both small, boutique salons with a unique DNA -- they
were the perfect playground for the brand to come to life and for
David to catch up with the network in the way only he knows
how. During the day, Koda Cutters held an impromptu photoshoot
with Mr Mallett on iconic Bondi Beach -- capturing the beautiful
soft textural beautiful of blonde, beachside hair and also the
perfect backdrop for the team to play with one of the signature
products; the Australian Murray River Salt Spray and Volume
Powder. He also worked on a video collaboration with BIG Review
TV -- filming a short and transparent question and answer session
Day three encompassed one-on-one appointments with
Australia's top beauty print and digital media at RAW by Anthony
Nader in Surry Hills where he spoke candidly about his story, the
brand and the launch of his third flagship salon in New York City.
e final two days celebrated a pop-up salon at luxury fashion
brand Ellery's Paddington boutique in celebration of Bastille Day.
e personal one-on-one styling appointments with additional
beauty print and digital media, as well as Ellery VIP customers,
immersed guests into the true David Mallett signature style. ose
in attendance included Vogue's Remy Rippon, marie Claire's
Lucy Adams, InStyle's Laura Wilson, Russh's Jess Blanch, Gritty
Pretty's Eleanor Pendleton, Anna Feller from Wilder by Feller,
Beck Wadworth from An Organised Life and Badlands Blog's Talisa
Sutton -- testament to the brand's ability to bring the best in the
business to the forefront of the salon and hairdressing industry.
From Bondi to backstage the Ritz to right among New York's
heartbeat -- David Mallett has transgressed the product brand
norms and built an image first and foremost, an image that will
continue to lead his products and loyal followers towards a more
fashionable approach to hair and one that celebrates the moment,
celebrates the day. How very French.
For more information visit david-mallett.com.au
Internationally acclaimed hairstylist and creator of the
luxurious David Mallett hair brand hit Sydney for a week to share
knowledge and nous with key salons including an intimate soiree
at Woollahra's e Centennial hotel, writes Cameron Pine.
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