Home' INSTYLE Magazine : INSTYLE SPT-OCT 2017 Contents NEW CATEGORIES ANNOUNCED FOR 2018
ere are now even more opportunities to show your affinity
for hair and fashion at next year's Australian Hair Fashion
Awards (AHFAs), with new categories being added to
e first all-new award is the AHFA Digital Influencer of the
Year, which celebrates hairdressers propelling their business
through various social media channels. is award goes beyond
who has the most followers, but also who best uses social media
to create engagement, influence others and boost their profile
or brand with unique social media content.
Also added to the list is the category of Australian Hair Shot of
the Year, a digital-only category that allows entrant to submit
just one shot, either a previously seen image or a new picture
entirely. No images submitted to other AHFA 2018 categories
can be entered into this category, so scour your catalogue and
La Biosthetique's first
ever colour photographic
competition is underway,
with the inaugural Colour
Lab Awards officially open
for entries. Colourists simply
need to enter two images of
their model that showcases
creative technical colour,
using La Biosthetique colour.
Entries are due before
Friday, October 20, as
judging is set to take place
on November 6, by a panel
of industry experts and
finalists, which will be
announced later that month.
e top five colourists will be
flown to Sydney and hosted
at the brand's premier event,
La Soirée in March next year,
where they will demonstrate
their colour work live and
the national winner will
e ultimate winner will
be flown to Europe in 2018 and experience an inimitable workshop
courtesy of colour expert Andrea Bennett, as well as receiving a tour of
the La Biosthetique head office in Paris.
BEAUTY EXPO 2017
Two labelling initiatives, spurred by a growing consumer trend also
seen in haircare, were on display at Beauty Expo Australia, held in
August. Brands and products displayed either 'Proudly Australian' and/
or 'Proudly Natural', to showcase if they were locally made or contained
e event, which returned to its Darling Harbour home at the
International Convention Centre (ICC) Sydney, featured a range of
skincare, cosmetics, nails, medi, wellness, and spa essentials.
ere were 7,651 visitors through the doors over the course of the two-
day affair, a 21 per cent increase from 2016, who had the opportunity to
explore 202 exhibitor stands, a 36 percent increase from 2016.
Beauty Expo Australia event director Julia Erben said she was "elated"
by "the industry's response to the return to Darling Harbour".
"Not only did we have an incredible reception from our exhibitors, but
our visitors have signalled that Beauty Expo has once again quenched
their thirst for independent education and direct access to the latest
innovations from the world of beauty," she said.
TAFE NSW SYDNEY LAUNCH CREATIVE
TAFE NSW Sydney has initiated a series of three courses
specifically built to ignite and inspire hairdressing minds.
e Creative Collaborators series of courses is focused on the
creative process, collaboration and communication.
e course runs largely online for twelve weeks and also
includes an in-person Masterclass. e online content includes
resources, tools, samples and briefs, as well as a video library
with over 300 interviews with some industry heavyweights.
e course is made to offer all the necessary education
resources on an accessible, efficient platform.
e Masterclass is the pinnacle of the course, and the
inaugural Image Makers Photoshoot Masterclass was recently
hosted by Guest Artist Lauren McCowan, Photographer Jarred
Stedman, Makeup Artist Chereine Waddell, Fashion Stylist
Courtney Humphreys and Producer Julie Hagney, for TAFE
NSW. Sydney Attendees were taught editorial elements such as
the briefing process, building prep skills, creating hair design
concepts, meeting briefs and exploring creativity, all on set.
e next intake for the course is November 6.
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