Home' INSTYLE Magazine : INSTYLE JUL-AUG 2017 Contents It’s all about your clients! And your clients are
looking for convenience and simplicity in their
busy lives.In fact one third of clients want to be
able to book outside your standard opening hours,
writes Joanne Neville.
ON THE LINE
Online booking makes it easier and faster for your
clients to book when it suits them - and we’ve found
that clients like it and want it. Plus, on average, you
can make $4,000 a month with Online Booking!
WHAT YOU NEED TO KNOW ABOUT
10 per cent of all appointments are booked online and that number
is growing fast! That’s an average of 56 client Online Bookings every
month for a salon or spa and almost $50,000 a year in your bank
account! Online Booking has the ability to increase your revenue
dramatically and it costs very little to add this money generating
feature to your salon and spa software package.
Ever missed a phone call? You’re probably thinking you’ve missed
out on income and it’s likely you have. With Online Booking your
clients have the ability to book an appointment even when you’re
closed, and most importantly - when it suits them. It ’s also nice to
know that you can focus on the client in your chair, while your Online
Booking system processes all your new client bookings for you.
On average 10 per cent, or 1 in 10 appointments, are “lost”
as late cancellations and no shows. Cancellations are the
biggest challenge as they make up the majority of these “lost”
appointments. The good news is the stats show if a client makes
their appointment using Online Booking, the likelihood of a
cancellation or no -show is lower.
SO MUCH MORE THAN ONLINE BOOKING
The Online Booking name doesn’t do this ser vice justice! Online
Booking isn’t just a booking system. It ’s a tonne of functionality
bundled into one software feature that’s hugely beneficial for your
business, it ’s also designed specifically for your clients in order to
make their lives easier and ensure their experience with you is the
best it can be.
Online Booking frees up your phone, means you don’t need
to stress if you miss a phone call and removes the need to have
someone answering the phone. The days of apologising and
leaving a client in your chair to answer the phone are gone too.
Just like with standard appointments, clients who book online
also receive reminder text messages, which significantly reduces
Taking client payments or deposits through Online Booking can
further reduce cancellations and no shows too, as it increases your
client’s commitment to their appointment. You can choose to add
a dollar or percentage deposit amount to lock your clients in when
they book online.
We’re in a ‘before’ and ‘after’ focused industry, so the ability to
use photos with your clients is a must. Kitomba Online Booking allows
your clients to easily upload photos to their Online Booking profile at
any time or when they make an appointment. You’ll be alerted that
there’s a photo to view when you receive their booking so your staff
know what the client wants before they even walk into your salon or
spa. In fact, you’ll build stronger client relationships with the ability
to interact with them outside of the salon with photos. This feature
also increases inspiration, improves consultations and allows you
and your client to track progress on their transformation journey.
We all want loyal clients and having a loyalty program is a must.
Just as important is your clients being able to see how close they
are to receiving their reward. With Online Booking, clients can
check their points balance, book new appointments and see their
Having correct, up to date client data and history ensures you
can remind clients of their next appointment, market to them and
be well prepared when they come in for their next visit. Online
Booking also allows clients to quickly update their details so you can
rest assured their client card information is correct.
If you’re a multi-site salon, your clients should be able to quickly
switch between your locations and staff when they book online.
MAKE THE MOST OF ONLINE BOOKING
Set it up
It’s ideal if your Online Booking site is on brand so it looks just like
your website! With Kitomba you can customise the background,
add a banner image and select the right colour scheme for
Set up a ‘Book Now’ button on your Facebook page that links
through to your Online Booking system. It ’s really easy and only
takes a couple of minutes. Make sure you have a ‘Book Now’ button
on your website too. Tip! Ensure the button is on the top section of
your website (above the fold line). That ensures it’s easy for your
clients to see.
If you’ve got Online Booking, you should shout it from the rooftop!
There are so many ways to tell your clients they now have the option
to book online.
Change your voicemail message to include your clients new way
to book with you. Something like ‘sorry we can’t get to the phone
right now, but you can easily book online at....’ is perfect. Your
clients will be happy that although you couldn’t take their call, they
can still make a booking.
Tell your clients through a campaign. If you’re new to Online
Booking, use your salon and spa software to send an email or SMS
campaign. Sharing a post on your social media channels is a great
In fact, when emailing clients, you should always include a link or
button to your Online Booking page.
Joanne Neville is the Marketing Manager at Kitomba Salon & Spa
Software. To learn more about Kitomba, visit www.kitomba.com
or call 1800 161 101.
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