Home' INSTYLE Magazine : INSTYLE MAY-JUN 2017 Contents Y
ou need a strong team in order
to grow your business. Your
team can be the strength or
the weakness of your salon.
Finding and hiring the right
people is paramou nt to your success.
I reckon I’ve employed more than 110
people in my time as a salon owner. When
I sold my business, I had 30 awesome
women under my employment. That means
I’ve had more than 80 people leave my
employment. I’ve learned a thing or two
and not always the easy way!
In order for you to attract and employ a
rockstar team, first you must successfully
advertise and attract enough attention to
let the right potential staff members know
that you have a position.
So, let’s break it down with these steps to
create attention-grabbing ads that attract
HOW TO ATTRACT YOUR
First, he or she must know that you exist,
and you are looking for them to join
your team. You also want them to take
action and apply for the position you have
available not just scroll on past your salon -
too many good people get away from us.
First, you must get really clear on the
skills and qualities of your ideal employee.
Sounds obvious maybe, but answer these
questions before you start.
Is he/she qualified, in training or a
beginner? Do they need to have years
of experience? What about client care
qualities and skills? Technical skills
Their attitude toward life? Do you need
a team player or someone self-driven and
happy to work unsupervised? Are they
self-assured or moldable as you train them?
When you are clear on who you want in
your business you can construct an ad that
speaks directly to your ideal employee.
CHOOSE A SCROLL-STOPPING
The chances are, your ideal employee is
scrolling through Facebook and job ad
sites. How will you grab their attention
long enough to actually read your ad?
Remember to think from their point of
view. They are not yet interested in you
(yet) and are not likely to be interested
in an image of your beautiful but empty
salon! It’s not about you at this point. What
do they care about and what will stop
them scrolling and read your ad? A scroll
stopping image that he or she is interested
in is the first step.
Get inside their head: Test out some
different images for your ads and see what
gets the best reaction.
All too often we write an ad that’s all
about us as a salon owner. Sure, we want
to attract people who suit our brand and
1. Save that for later, at this point in the
process just focus on getting them
to pay attention to your ad. It’s like
dating, it’s not all about you on the
2. It’s 2017, we’re hiring Millennials,
they want to work somewhere that
is going to grow and nurture their
needs. Once you get to the interview
stage you can both decide if you’re the
right match for each other. For now,
forget writing demanding ads making
sure they know you mean business
and that they need to step up.
PROMOTE IT LIKES IT 2017
It’s 2017! Stop putting your ads in the
newspaper or job websites and hoping for
the best - let’s get social!
You know your next potential employee
is already on Facebook, Instagram and
maybe Snapchat. So go to them and get
your business in front of their eyes (rather
than waiting for them to find you).
Facebook is so very clever and you can
harness its power to get more potential
employee eyes on your business and ads.
You can create Facebook ads, speaking
directly to your next potential employee
(and not your salon client audience). Target
those ads toward hair or beauty employees.
Who does your ideal employee follow?
Target your employee Facebook and
Instagram ads toward followers of industry
pages like Tabatha Coffey (for example) or
industry events like hair or beauty expos or
magazines - you know their followers work
in the industry.
Use your location targeting to narrow
your search for stylists who are in your
physical location (u nless you’re targeting
those overseas people who are looking
to move - a legitimate option). Once
they click on your ad, send them to your
application form. This should live on your
website on a separate page. You can also
send people to your Facebook business
page messenger app - boom - you’re
immediately in a personal conversation
with a potential employee.
Create a very easy and clear path to get in
touch with you and apply for or ask about
The more streamlined you can make the
application process, the better - simple and
clear instruction is best.
BE READY FOR AMAZING
PEOPLE TO COME INTO YOUR
LIFE. MAKE IT EASY
• Create a web page dedicated to potential
employees with your application form.
Ideally, you’ll leave it there all year round
to catch people when they are looking.
• Direct your ads (Facebook, Insta or Seek)
directly to that dedicated page.
• Link to your application form on the
page so they can download it, or fill in
the online form, to send in with their CV.
Not only is using an application form
professional, it allows you to screen
applicants prior to offering an interview -
you want to know if they are a good match
before investing the time in the interview.
Create a Facebook ad that uses messenger
and connects you to your potential
employee, i nstantly!
Now you are fully equipped to go forth
and attract the right people to your salon
brand. Remember peple follow brands but
do business with people. Go out there and
Larissa Macleman looks at what attracts
a Rockstar Team to your Salon
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