Home' INSTYLE Magazine : INSTYLE MAY-JUN 2017 Contents F
rom the time we arrive in this
world, we’re accountable to
someone. First it’s ou r parents,
then our school teachers. For
many, the first little step-off
is university, where there are no parent-
teacher interviews and no one insisting you
attend tutorials or submit assignments. It’s
where many stumble for the first time.
Entering the workforce is a whole new
level of accountability. Your employer
invests in YOU and expects a return. But
when you decide to be a business owner,
you step back from accountability. In fact,
for entrepreneurial types, not having to
answer to anyone else is often a big part of
Owning a business is a whole new
game – and it’s a game for grown-ups.
The equation flips: now your team
is accountable to you. Who are you
accountable to? Who’s keeping you on task
and on track? Who’s exciting you, driving
you to perform at your best?
A great business coach fills that role,
gets you doing what you need to do to get
the results you want. They’re like your
new unreasonable friend who calls you
out on your limiting beliefs, the BS you tell
yourself. You know what I mean – someone
to walk hand-in-hand with you into the
room of mirrors so you can have an honest
conversation with yourself and decide
where the truth is in your business.
As a salon coach, I see lack of
accountability working in two extremes.
In one version, the salon owner has
settled into the lazy lane of life. I’m not
accountable to anyone. If I want to bugger
off early (most days) I do. It’s my call. It’s
not long before the laziness shows up in the
profit margin. Like it does in your results
transcript at Uni if you haven’t learnt the
art of self-discipline.
At the other end of the scale, the salon
owner overstays their welcome at work, is
the first one to arrive and last one to leave
and everything is urgent! It might feel
like accountability, but it’s not. Being on
deck fifty-plus hours a week to stamp out
fires is not running a business; it’s letting
it happen around you. It’s not sustainable
and always ends in tears.
Being top dog doesn’t guarantee top
return on your investment in your salon.
More time working in your business
doesn’t always mean you make more
money. The smart money is in having
systems and processes that work efficiently
without you micro-managing every
little detail. The most successful salons I
see – the ones who’ve expanded to two or
three locations, have big, happy teams,
and systems that work hard every day,
with or without the owner on deck – have
all been coached at some stage. They’ve
embraced the guidance and feedback,
but mostly the accountability. Because it
works! It’s why a jogging buddy or a diet
pal help your health and fitness resolutions
stick. It’s why a sports team responds to
an experienced coach who sets collective
and individual expectations. It’s why
you handed in your homework on time
at school – because when you disappoint
whoever you’re accou ntable to, you also
A solid plan in place and being
accountable to someone else to follow that
plan – it’s a sure-fi re recipe for success.
There’s a reflection process or critique
that insists you look at and assess your
results. You’re pushed to test and measure.
Test and measu re. Tweak it, then test and
measu re again.
Not in a way that feels uncomfortable or
like you’re handing over control. ZING’s
style of coaching is never about telling
you what to do. We show you what your
options are, present you with evidence
and ideas. We empower you to choose the
path. It’s like fishing. If I handed you a fish,
caught and filleted, you’d feed yourself
for one meal, right? If I gave you a rod, a
line and some bait and showed you where
the fish are biting (and why), you could
feed yourself forever. That’s what a great
coach does for you. It’s like putting you in
the driver’s seat, with your coach as your
GPS, steering you around roadblocks and
The entrepreneur (who generally has
a creative, problem-solving brain) is
not always process-driven. If you’re
not answerable to someone, you need
to be super disciplined and have ninja
organisational skills to succeed in business.
If not, you’re likely to start lots of projects,
have lots of great ideas but not have any
processes or systems to get them across the
line. It’s so frustrating!
A sense of success is a basic human need.
Unfinished tasks mean dwindling morale
and motivation. In contrast, the success
that comes from accountability is all feel-
good. You get to enjoy the dopamine-rush
generated by ticking off multiple tasks.
It tops up your energy tank and you feel
inspired and motivated to do more. Now,
that’s how business should feel!
At ZING, we start our weekly meetings
by sharing a recent win for everyone
on team. We do that because it sets the
mood for success. The feel-good rush of
accountability will catapult you to the
next, even bigger challenge and set you up
for your next, even bigger win.
For more salon team wisdom, email me at
email@example.com .au, visit my website,
find my video tips on YouTube, join Club
ZING or read my latest book Your Salon
Retail: the no-nonsense, no-hype guide
to kick-arse retail in your salon business.
Accountability is the fuel for success. In the salon, it determines every outcome – from your client
satisfaction levels to your financials, your team morale and your own sense of fulfilment. Let me
explain why and how accountability can turbo charge your salon business, by Lisa Conway.
OFF THE RAILS
Salon owners: who’s keeping you on task and on track?
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