Home' INSTYLE Magazine : INSTYLE MAY-JUN 2017 Contents INSTYLE: I understand before you built
Timely you designed an app for the NZ
tourism industry. From there, why did
you go into designing an app for clinics
Ryan Baker: When we were working on
the tourism product, a lot of salons and
businesses like that were wanting to sign
up and use it. And that seemed pretty
strange for us because it was clearly a
tourism product, built for accommodation,
hiring rental cars, etcetera. We really
thought we could make a huge difference
to these service businesses – and the
beauty and wellbeing industry – by
building a really world-class product in
IN: Salon owners or managers who might
not have Timely in the salon yet, why
should they sign up?
RB: It used to be that if you wanted a really
big, comprehensive and reliable system
you had to pay through the nose. And
the cloud has all changed that – what we
love doing is having a single person, for
example a stylist who has gone out on their
own and set up their own salon, they jump
into Timely and they open it and are just
like ‘wow, this does so much stuff’. The
whole model has changed so much that
they can get software that has so many
features and a system that’s reliable and
Timely is a software company and
an app that’s making a big difference
in salons around the world. INSTYLE
caught up with Co-Founder and CEO,
Ryan Baker, to find out the story
behind the software that’s making
waves in the industry.
supported by a team of 40 people now, for
only $30 a month.
IN: What do you think sets Timely apart
from your competitors in the scheduling
RB: When we looked at the market
we could see two different types of
solutions. One was your typical desktop-
based software, which was typically
overcomplicated, quite expensive and slow
moving. The cloud-based software has
much more agility to it so things move a
lot faster, but systems that we could see
in that space on the web, didn’t seem to
be taking it that seriously. So we decided
to go all-in on the cloud based model and
do that really well – and basically build a
system that was reliable and also agile.
IN: What proportion or percentage of your
customers are hair or beauty salons?
RB: About 60 per cent of our customers are
in the hair and beauty space, and about 80
per cent in hair, beauty and wellbeing –
when you add in the clinics and massage
places. When we started we were a lot
broader. We wanted to see who it would
make a really big difference for, and where
it would make the biggest impact. And it
was pretty clear, pretty quickly that the
hair, beauty and wellbeing industries were
where we had a really good fit.
IN: Timely’s reach isn’t just limited to
Australia and NZ, right?
RB: That’s right, we’re in 90 countries
now. It’s really been an explosion since
we started. Like I said we knew there was
some demand for it but its been beyond our
wildest dreams really, the way its evolved.
The majority of our customer base is still in
NZ and Australia though.
IN: Timely has won a number of awards
over the last few years – and it must
be great to have this recognition – but
how’s the feedback been from your actual
RB: The awards are definitely a nice
recognition, but I get a lot more satisfaction
from day-to-day customer reviews coming
in, and I’m really proud of our perfect 5/5
rating on review site Capterra which is
hard to manufacture. It’s just the result
of a ton of hard work from ou r team from
the start, to make sure that we’re listening
and working really hard to do what our
customers need. A system that’s fast,
reliable and fun to use – and even adds job
satisfaction to the users day.
IN: What’s next for Timely?
RB: For the US we’ve just signed on with
Apple on their Mobility Partner Program.
Effectively what Apple want to do – which
is super exciting for businesses like salons
is for the iPad to become a small business
device, not just a consumer device where
you sit on your couch at home and watch
YouTube. They want it on the front
counter of salons, used for point-of-sale,
appointments etc. They’re working with
a whole lot of software places, and Timely
is the appointment system that they’ve
chosen globally to work with, which is
pretty exciting for us.
Links Archive INSTYLE MAR-APL 2017 INSTYLE JUL-AUG 2017 Navigation Previous Page Next Page