Home' INSTYLE Magazine : INSTYLE MAY-JUN 2017 Contents external aggressors and poor health factors in hair, and our annual
Treatment Feature gives their evolution its warranted spotlight.
The prominence of treatments is possible through their
continued innovation, personified in the new Activance
Professional treatment products in an updated salon-focused hair
treatment range that will complement their existing Activance
Total Hair Health line. The series prioritises professional hair,
ensuring the treatment range is salon-only and exclusively
available to clients through a certified professional hairdresser. It
also utilises modern scientific advancements and is designed to
specifically maintain hair health in the 21st century, challenging
relevant hair health detractors such as pollution and stress.
“Activance is the world-first to bring you and your clients the
true meaning of hair and scalp health,” Activance Founder A rthur
Chan explained. “We all enjoy dental health by cleaning our teeth
every day and we all enjoy skin health via using gentle, nourishing
and UV ray-protective cream. What about hair health? No one
talks about it, but everyone deserves hair health just as much.”
With hair health front of mind, the range is delineated into four
categories – the all-new Densify, alongside Vitalise, Alleviate
and Purify. Densify utilises powerful Rhodanide to grow hair
ensuring a healthy scalp and added hair thickness, with three
different products catering to different hair and scalp types.
The Vitalise leave-in treatment nourishes the scalp to protect
against breakage, colour fade and environmental harm. Alleviate
combines protective antioxidants with the calming MSM molecule
and anti-inflammatory properties to soothe the scalp. Finally,
Purify offers two types of shampoo (Calming and Balancing) and
a Calming Conditioner, using ingredients such as moringa plant
extract, rosebay plant extract, Tasmania pepper-berry, tea-tree
and fruit acids to protect and nourish sensitives scalps.
“Activance Professional works with the biology of the hair,
not against it,” Arthur said. “The active ingredients are so
natural and important to hair health and growth that our own
bodies produce them. Our products are anti-pollution, anti-
stress and anti-ageing. By boosting the vital hair nutrients and
fostering the best environment for a healthy scalp and healthy
hair growth, the treatments ensure thickness, volume, strength,
shine and manageability.”
Densify stands out as a hero offering, with the brand’s key
Rhodanide ingredient and a host of other high-quality, natural
components creating healthy hair that begins at the scalp.
Rhodanide is a vital nutrient that our bodies naturally produce to
keep hair healthy, but which is depleted by daily stresses such as
styling, health conditions and chemical treatments. Rhodanide
deficiency accelerates hair damage and thinning, and an infusion
of the molecule can absorb through the hair’s protective cuticle
layer to nurture the hair and scalp from within.
The three different products within this new category build on
hydration levels for an array of hair types, with the nou rishing
molecule MSM and calming plant extracts used to deliver relief to
irritated scalps. The general range also incorporates the medicinal
and scientific benefits of indigenous Australian plant extracts
for an important show of support to the local industry and
commitment to Australia at large.
Beyond the positive factors for your clients’ hair health,
Activance Professional is created with the salon stylist in
mind, giving haird ressers a product they can feel confident
recommending, and ensu ring the range is available only through
this professional source.
“The Activance Professional range is made available to the
public via certified professional hairdressers as the only channel
so that the salons and hairdressers can enjoy the exclusivity
concentrating to serve clients without the worries of competing
with e-commerce or other non-haird ressing outlets,” Arthur said.
“To learn and understand the true meaning of hair health, we also
offer education and certification.”
Building on generations of innovation with Activance
Professional, the brand puts two perpetual industry concerns
in focus – the prioritisation of the salon, and hair health to rival
any fitness blogger’s take on health and wellbeing. Next time you
scroll past a gym selfie on social media, remember that, like all
good things, health can be built up from the roots – and Activance
Professional makes sure of that.
For more information on the all-new Activance Professional
range visit activancepro.com .au, and to see more about
Activance Total Hair Health visit activance.com .au
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