Home' INSTYLE Magazine : INSTYLE MAR-APL 2017 Contents “You collectively are the
strength, the connection, the
icons and you understand
what the brand needs to
share and inspire other
Richard Kavanagh – the company’s creative
director, is excited to begin a full year with ghd –
being appointed to the role late in 2016, his global
appeal and masterous editorial skills will be pushed
to the limits. Richard will put forward two seminar
components; session styling and how to translate this
to clients as well as a photoshoot seminar.
Uros from Kinky Curly Straight is new to the
ghd family – and will share styling tips and tricks
including men’s styling with more specific men’s
Michael and Danny from D&M Salon in New Zealand
are a wonder team and will share their lightness of
touch and style authority in a series of seminars.
Nicknamed the ‘braid girl’ Mary Alamine is really
excited to present ghd’s first braid seminar. “I’ve
worked with ghd for so many years, Robert couldn’t
get rid of me. I kept calling to be a part of the team,
I’ve been backstage with ghd from my early days of
haird ressing,” Mary said jokingly.
With a strong Scottish accent, Pauline McCabe
has worked at the ghd Academy in London – with a
background in education, she does a lot of editorial
work in WA.
Mia Devries has garnered a highly successful
regional business – The Fox and the Hair, with a huge
presence on social media, Mia is particularly excited to
help other hairdressers solve everyday hair problems
on clients in the salon.
“You can see by the diversity of the group that you
are all bringing something really different to the
program – all very invaluable to the customer and to
promote our product,” Robert Kovacs said.
From vivid editorial to retail prowess – the
ghd journey has been designed from stylist to the
consumers bathroom at home – retail is often an
area where ghd salons need to further maximize
Abby McDonald, Marketing and Communications
Executive for the brand, took artists on a trip down
memory lane from the initial launch of ghd in
Australia in 2002 with its bold
religion for hair statements
through an evolution of
innovation, stylists were so
excited to have a tool they could
exclusively call their own. With
the responsibility to ensure ghd
is at top of mind for both stylists
and consumers, “Today is about
sharing the true ghd story with all of you,” Abby said.
“We’ve come a long way with a launch into brushes
in 2011, the air hairdryer in 2012, the aura hairdryer
and curve wands and tongs in 2014 and the best in
innovation with the platinum styler in 2015. We want
women to have the confidence that a good hair day
brings, supported by the fact that we were the number
one brand in 2015 for editorial coverage online.”
Over 75 per cent of stylists recom mend ghd daily –
in 65,000 salons globally. “It’s the insight and the way
we talk about our brand that really makes us stand out
from the competition. We help women control their
hair and live their lives fabulously,” Abby said.
“ The ghd woman is sophisticated, she lives life to
the fullest – she’s feisty, playful, glamorous – breaking
the rules and doing things her way. We have evolved
our look and feel to embody authentic beauty." 'A ghd
and a kit is all I need to create any style' is a common
statement used by ghd’s global ambassador Adam Reed.
In 2009, ghd opened their Cambridge research and
development facility – a commitment to retaining
a leadership status, innovation is at the forefront of
what they do. Dr Tim Moore – ghd’s chief technology
officer is very passionate about hair and always has
the professional at heart with his design leadership.
In conju nction with the single-m inded mission, all
products are made in a closed factory – free from the
manufacture of other brand irons and electricals.
They still remain the only styler manufacturer on the
market with multiple temperature sensors.
From superior performance to seductive design and
as one of the only companies who doesn’t pick product
from a shelf and designs everything in the ‘ghd vein’
from chip to cardboard box, they continue to be a
leader in various global markets.
Ludovic assures, “We will continue to tell this story
until everyone knows about the innovation and story
behind ghd. We encourage feedback from stylists –
anything is possible it’s just a matter of what ideas we
can develop with our partners and engineers.”
You never know – a cordless styler might be here
sooner than you think!
For more information visit ghdhair.com/au
ghd creative director Richard Kavanagh
Links Archive INSTYLE Education Supplement 2017 INSTYLE MAY-JUN 2017 Navigation Previous Page Next Page