Home' INSTYLE Magazine : INSTYLE JAN-FEB 2017 Contents On it
Work ON your Business more
than you work IN your business,
writes Larissa Macleman.
or many salon owners, the thought of passing over
your clientele to spend more time on business building
can be fraught with fear and uncertainty, but if you
take the important jump of stepping away from the
busy work of your salon floor, your business is bound
If you want to master working ON your business, not IN it then I
have some tips for you.
At the time I sold my salon I worked IN and ON my business 15
hours a week and built the team strategically, to manage the day-to-
If one of the key reasons you set up a business was to help you
achieve that all-important work life balance then these three key
ingredients to making a successful transition away from the daily
tasks, are a must for you.
1. Celebrate Your Salon Team
Take the time to grow, engage and nurture your team. It’s
hard running a team and the more you put into helping them
grow, the more you're going to get back, particularly with the
Pay attention to how the industry and working environment
has changed in the last ten years rather than reminiscing on days
past - trying to force a square peg into a round hole just isn’t
going to cut it. It’s important to break the cycle and be innovative
and accommodating. If you change your mindset so that your
team become your main clientele, the way they’ll look after your
business and the things they will introduce to build your brand
will be profound.
It’s not your way or the highway! Don't hold your staff back purely
because of their age or lack of experience. Encourage them and let
them flourish and grow, and your salon will flourish and grow.
Once your team know your core values and vision, let them run
with it, give them the scope to really engage and grow their role.
2. Share Your Vision and Business Goals
Make sure you’re all on the same page and that the ship is sailing
in the right direction. Businesses change due to the economy,
team dynamics and innovations.
If they’re part of the evolution of your vision, which you create
together, this will be far easier for you to achieve. Everyone on your
team should actively and openly understand any changes ahead.
Communication within a salon
In a packed-out salon environment communication becomes more
important. Some ideas for you to set in place are:
• Hold a weekly team meeting to build the culture and team vision
• Each team member has a one-to-one to discuss their personal
progress within the vision
• Have strong KPIs in place (Key Performance Indicators) so that
everyone knows what they are out to achieve
• Have a 10 minute huddle each morning, celebrate and look at the
day ahead. This keeps everyone on track and ensures any issues
are ironed out from the start
• Set up a Secret Facebook page for the team - Everything from
funny thoughts, to information about what’s going on each day
in the salon
3. Embrace Technology and Social Media!
It’s a useful tool and not scary! Social media is more simple than
it’s often perceived. Remember it’s just as new to everyone as it is
to you, so it’s vital to get amongst it! The marketing side of social
media is great for any salon business. Build your brand presence
online and always keep your target market in mind.
Taking the old way online
This is a great way to simplify the marketing process. Often
online marketing tactics are no different to the old way, they are
just re-packed in a new way. So for example you can offer the old
loyalty cards and refer a friend vouchers still but just do it on the
social platform. This gives the incentive to share and the reach is
far larger, and far cheaper than a printed referral card.
Whilst you can use the regular recruitment sites, social media
can be a great way to find new team members. Share on Facebook
and Instagram, and even consider a sponsored advert to further
reach potential staff. This is a very cheap way to advertise and a
highly effective way to reach even more potential staff.
Larissa Macleman helps salon owners and industry leaders build
a business with intention through salon software, e-courses and
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