Home' INSTYLE Magazine : INSTYLE NOV-DEC 2016 Contents A
s a company with nearly
50 per cent of our customers in
the Hair and Beauty industries,
business owners. We always
make a point of asking people about their
experiences in opening their business.
What great advice did they get when they
were starting out? What do they wish they’d
known? What would they tell other people?
Everyone has their personal piece of
wisdom, of course, but we see certain
themes cropping up again and again.
Here are the four key things I’ve learned
from some of the best in the business.
IT’S ALL YOUR
So, you’re the best in the world at unicorn
ombré? Great! But there’s a lot more
to owning a business than being highly
skilled. After opening her own small fitness
business Barre Base, Rosa Anderson-Jones
said “As a small business owner, you are
the accountant, the administrator, the
marketer and the instructor.” Transitioning
from stylist to salon owner means putting on
a lot more hats!
Finding the balance between working in
your business versus working on your business
can be difficult at first. One of our long-time
clients Ashleigh Scott of The Facialist in
Auckland encountered that problem when
she first started. “When you work with clients
and are in the treatment room all day every
day, it ’s really hard to work on a business and
grow a business. You have no time to work
on it because you’re constantly in it.”
The better your admin systems, the more
you’ll free yourself up to keep working with
clients - or work on growing your business.
IT’S ABOUT PASSION,
While starting your own business can
absolutely lead to financial success,
something I often hear is how dangerous it is
to have that as your only goal. Not because
you shouldn’t be interested in money, but
because the money isn’t always going to
show up right away.
I recently visited the beautiful Salon Fifty-
Three in Auckland and chatted to Rachel
and Jese Qiolevu about opening their salon.
Jese said “If you are planning to get into
business, definitely be passionate about what
you want to do... you will find that if you are
driven by money, I think, it ’s a bit harder. If you
do it because you love it, money will come.”
If money is the only way you measure
success, how will you get through those slow
months? Being in love with your work gives
you something to feel good about even
when the money hasn’t quite caught up yet.
DO YOUR RESEARCH
Although about 1/3 of Timely’s customers
come from good word of mouth (thanks
everyone!), a lot of people find us because
they did their research, read the reviews,
and chose us. There certainly are a lot of
options out there for appointment software,
accounting software, POS software, and
more. So how do you choose? You start
Jack Harris opened his food truck Burger
Blue while he was still at University, and said
that the things he was most worried about
turned out to be easy. “A lot of people who
start businesses, whether they’re tattoo
studios, salons or food trucks, are intimidated
by the idea of all the admin - don’t let that
stop you. You can find all that information
online, at your local council, or by talking to
people in your community.”
Hundreds of thousands of people have
opened their own salons, signed up for
software, and tested new products. You can
learn from their successes – and mistakes.
Read the reviews, have a look at your
local government’s website for compliance
laws, and talk to other business owners. No
need to reinvent the wheel!
STAY TRUE TO YOURSELF
In the haze of a new business, it can be easy
to start second-guessing your decisions.
Several people I’ve talked to have mentioned
how daunting it can feel to go against the
grain, and how important it is to give yourself
If you decide to specialize your offerings,
or increase your prices, or change your
hours, don’t be intimidated by the initial
reactions. Clients who appreciate your work
will find you. We dropped by Mario Pereira’s
funky, charming salon More Personal Care
in Sydney and fell in love. He feels strongly
about prioritising his clients’ experience
over everything else, and decided to open
More Personal Care so he could spend as
long as he wanted with clients.
“I know time is money, but I prefer
spending more time delivering a more quality
service. And nobody else understood this.
They wanted more people through the doors,
in less time. It was the opposite of all of my
training. And so far this new approach is
going really well for me.”
Once you’ve made a decision, stick with it
long enough to see if it’s working. It ’s the only
way to really test your instincts, and the only
way to stay happy and fulfilled in your work.
Be the boss you want to see in the world
Ultimately, there’s no teacher like
experience. But I’m sure if you keep the
wisdom of these entrepreneurs in the back
of your mind, you’ll find the path to business
owning that much easier!
Grace Phillips is the Inbound Marketing
Manager at Timely appointment
software. For more business advice,
Timely Salon Software’s Grace Phillips takes
a look at what five entrepreneurs want you
to know about starting a business.
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