Home' INSTYLE Magazine : INSTYLE NOV-DEC 2016 Contents studies to get back into hairdressing. At the time there were no free
chairs but he went into salon management.
“Gone are the days when clients come to the salon just because
their mothers or grandmother went there. Now more than ever,
the individual client experience is paramount and even the client
wants to be guided through the salon journey and treated like a
prince or princess,” Gavin said.
Richard Ward salon really took off after the Royal Wedding
doing Kate and William’s hair for the big day in 2011 not only
grew their business but also gave their clients a much higher
expectation. “We even have had clients say, ‘I bet you wouldn’t
treat Kate Middleton like that’, so for us the journey and the ethos
of our salon with every one of the 1200 clients through a week
needs to be consistent,” Gavin said.
“Every salon needs a front of house and that’s me – the eyes and
the ears of the salon,” Gavin said.
And when it comes to retail, Gavin says the only way to fight back
against customers buying elsewhere is to really offer that advice
every single time – advice they wouldn’t get any where else.
“Stylists don’t ever interact with money transactions but at the
same time it’s important for them to always be aware of what a
client is spending. One client of ours spends 13,000 pounds a year
in the salon just on herself,” Gavin said.
As Arnauld Jambart, Artistic Director of L’Oréal Professionnel
Portugal said, “Wherever the stage is I feel at home. The stage is
where I express my heart to other hairdressers and ultimately my
clients. For me it’s about going with the feeling of the gut onstage
An ethos that certainly uplifts the world of L’Oréal Professionnel
salons and that bar none, continues the evolution of innovation
and ultimately success.
Stay tuned for Seville, Spain in 2017.
For more information visit lorealprofessionnel.com .au
By far there were plenty
of perks for all guests who
attended – including the
illustrious final dinner with
excerpts the likes of Beyoncé
and Taylor Swift to aptly
complete the weekend fueled by
‘celebrity’on the big screen.
Adding an awards element to
the forum for the first time, the
Grand Final of the International
Style and Colour Trophy was
announced – Aoife Bradley
and Jenny Dawson from Dylan
Bradshaw salon in Ireland took
out the top award thanks to an image with global appeal. Over 15,000
people voted including an international jury of experts including
Sally and Jamie Brooks and Heath Grout to determine a host of other
awards including a People’s Choice award for flamboyant Mexico
and more. With each country on stage represented it was just as
much about passion and community as capability – a consistent
theme of the conference – and a sense of camaraderie. Each team
attending this international final is already the winner of its national
competition and with Colour Trophy being the longest running
hair competition in the world – first launched in 1954 in the UK –
this international platform will no doubt grow year on year.
No energy onstage however could replace the artistic and business
dynamism represented throughout the conference. From LBF
stalwarts to a host of new faces and names from across the globe –
regular guest artist Bertram K says it’s creative platforms like this
that keep him motivated. “Everyone’s hair tells a story. It is my job
to craft and shape this story into something wonderful – hair that is
seductive and inviting to be caressed.
With colour the constant to any salon’s growth, balayage expert
from the United Kingdom Jack Howard gave away his secret and
celebrity tips on how to master technique and save time across five
revisited celebrity looks – the iconic haircut, 1990 supermodels
and the 2015 twist.
What’s the point having good colour if you can’t offer the ultimate
client experience? This is where Gavin Hoare came in. As Salon
Manager of the Richard Ward salon in London’s Chelsea – he knows
all too well how to create consistency across such a large 4 level
salon. Gavin fi rst entered the industry at 14 before going back to
university – where at 26 he left a degree in sociology and women
Style and Colour Trophy
winners; Aoife Bradley
and Jenny Dawson
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