Home' INSTYLE Magazine : INSTYLE JULAUG 2016 Contents F
ranck Provost has just celebrated the opening of its
23rd salon in Australia. With the lu xury of white space,
additional services and consistency, Franck Provost
is the designer handbag at an accessible price and
throughout the remainder of 2016 the brand’s focus
is to recu rit salon partners. Beyond the simplistically successful
marketing and growth strateg, Franck Provost is looking for
passionate industry experts who want ownership of a lu xury
brand like Provost.
Building on a strong French heritage which began 40 years ago
this global milestone was celebrated in 2015 when the Parisian
statement that hit Australia in 2008 was staring down the barrel
of 12 salons. Fast forward 12 months and this figure has almost
doubled and so has the brand’s potential.
The group has just opened an ultra-lu xurious flagship salon in
Westfield Hornsby – said to be the most stunning of all FP salons
arou nd the country. They’ve also recently opened in Paddington,
Tweed City, and three salons in Townsville, with the total salon
number sitting at 23 and counting. FPP is well on the way to
hitting their goal of being the leading premium hair salon brand in
After chatting to founder, Jean Francois Carre we learned
that bringing new salons on-board with Franck Provost is not
just about increasing franchise numbers, it’s about building
partnerships with salons who want to be better, those who want
the ‘upgrade’ and the support from a brand network – whether
it be through training, management, marketing and HR and the
salon aesthetic right down to motivation.
“Each of our new salons, especially outside of the CBD needs
a partner – coming on board with us is an opportunity to grow
your existing business and also get off the floor,” Jean Francois
said. It also ensures every one walking or driving past your salon
sees a consistent image. After all, it’s proven that consumers
“We have so many systems and plans in place to continue our
growth as a premium salon brand and with 13 new salons in just
12 months recruiting partners is important for us,” he said.
Both founders and partners in life Jean Francoise Carre and
Stephane Banasiak are devoted to maintaining Franck Provost’s’
original artistic vision by building a comprehensive education
platform and inspiring staff with the annual Franck Provost
Artistic Awards. In the interest of building culture as well as
salons they are the official partner of the Sydney French Film
Festival and work on a variety of other events and promotions to
keep staff engaged while exciting the community.
“The hair industry isn’t a franchise industry, it’s a people industry.
Our strategy is to give advice to new business owners and give them
the support they need,” Stephane said in a previous interview
with INSTYLE– ironically since they have been able to grow
franchise salons in significant nu mbers while maintaining the
element of community and heartfelt heritage of hairdressing.
Now with Raphael Veron on board as General Manager of the
group – helping all salons with daily management and operations,
at their head office in Sydney’s William street, the brand has
garnered a true headquarters for all things hair. 2017 it seems
w ill also see the ambition to develop the Franck Provost Academy
further with the option to build on their existing Macquarie street
location. “We want to be recognized for an academy that can meet
all levels of training requirements – not just for Franck Provost
staff,” Jean Francois said.
So why Franck Provost? When it can be difficult to get enough
investment from banks and to build a profile from scratch, putting a
name on the door that Sydney has trusted since its inception in 2008
makes perfect sense and as Jean Francois says success builds success,
“We want less but stronger franchise partners – some of our leading
franchisees are already owning multiple locations,” he said.
Not only this but from an image point of view with leading
product partners on board – the group is forever implementing
customized programs and centralized strategies that keep the
brand right on top of what’s new from a trend perspective.
“It’s all about a good dynamic and a positive experience for
the customer. The ‘designed in Paris, made in Australia’ idea is
working well for us. We are an independent franchise with a
strong sense of direction and not dictated by overseas trends like
some people think” he said.
With so many great creatives, leaders and stylists out there Jean
Francois admits that these people are not always business experts
cue the business model of Franck Provost and perhaps it’s easy
to see why their growth is significant. “With the right partner we
can all achieve together. Attitude and personality for us are most
important. Obviously skill is key but our most successful partners
are those with an open mind and who are focused on relationship.
You can teach skill but not attitude,” Jean Francois said.
Yes Franck Provost release seasonal collections and packages but
as Jean Francois confirms, the work in the salons is not limited to
this. “We are not just about package haircuts, clients in Australia
and successful hairdressers are all about the bespoke.”
Where to next? Growth is assured yet “refining and developing
relationships and strong salon partners while further centralizing
all aspects of the brand is a focus for us,” Jean Francois said.
Building salons in numbers
while retaining a high profile,
Franck Provost Australia is one
of our fastest growing franchise
groups, underpinned by
relationships with salon owner
partners in most locations,
writes Cameron Pine.
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