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as far as a product evolving. Glide is very
much growing step by step in social
media. For example our giveaways when
people share our posts have been very
successful. We are also spending more
time on youtube and just starting to play
with Instagram as well.
w What are some of the key technologies
your products and brands boast?
We spend a lot of time on the ergonomics
of a product. Weight, shape, balance can
all make a huge difference if your using
a product for eight hours a day. I always
notice when talking to a young, bright,
energetic hairdresser how they scoff at this
conversation and how much attention I get
from someone that has done it for a while.
Carbon is definitely a stand-out
technology as it has made such a point of
difference to our Velvet collection brushes.
Because it has hardened the handle we
have been able to make the tip of the
handle quite lean. It has also allowed us to
hollow out the handle and the Barrel can
handle up to 400 degrees so durability is
no problem. Plus it allows the hairdresser
not to have any static frizz or flyway hair.
w What is the biggest challenge with
Both Joe and I find this industry so
dynamic, we are almost paranoid about
maintaining our energy and belief in
what we do. It is a constant process
to keep our ideas as fresh as when
we started and to be of more value to
wholesalers and haird ressers. Whenever
we do business with someone we want
them to grow. One of our ideas we are
currently working on is a retail stand
for salons with the aim in creating
additional income streams for salons.
w What is the most commonly asked
question or concern from salons?
Sadly over the last couple of years, most
salons simply ask ‘how are the other salons
going?’ Generally speaking I think we
can all agree the industry isn’t booming.
It’s time as salon owners to look around
and see if you are using all resources
possible. I am a perfect example of this.
I was using a book I received as a paper
weight on my desk, until I finally started
to read it. I couldn’t believe how good it
was, ‘The Naked Salon’ by Lisa Conway
an actual hairdresser and business coach.
There is also a hairdresser, Jodie Yakalis
who started a Facebook page called
Australian/NZ hairdressers (professional
only) with 6200 followers, I think she
has done a great job. The page is great for
swapping ideas, thoughts and how to’s
with a little bit of fun and gossip thrown in.
Let’s not forget last but not least the
rep that walks in your door, time and
time again. Yes we all know there are
some interesting ones but most can be
worth their weight in gold. They really
do know and see a lot. We are often
compared to big companies who can
offer a lot, but what we can promise is
the best service.
w What benefits do salons enjoy as a
Glide Hair Tools stockist?
We hope there are lots. We are a family
company that do our best to punch
above its weight. One of our main aims
is that we provide quality products
at the right price with the right
relationship. We believe hairdressers
gain comfort in the fact that our
products are designed by hairdressers
and tested by hairdressers.
When Glide talk about relationship, this
is everything, we all like to think what
we do is always perfect and we strive for
this however sometimes problems do crop
up. I believe you see the character and
integrity of a company when things don’t
go to plan.
What and how they react is important
to your experience.
I remember back to one of our
manufacturers who did not complete
the design to our requirements and
to their credit they picked the entire
order up and re-supplied the product at
considerable cost (without any hassle).
They are now one of our valuable
w What key brand messages resonate
with the business?
The 60:40 ratio. 60 per cent of all our
products are designed partially or totally
by myself or Joe. We are building a brand,
not a single product, and everything we
do represents Glide Hair Tools.
Our marketing is designed to help
wholesalers spread the word of Glide.
w What key plans are in place for the
next 12 months? What key areas of your
business will continue to be the focus?
More new products, making more room
in our warehouse and a continued focus
on quicker tu rn around products.
What we will continue to do is to walk
into salons in Sydney, even though this is
such a small part of our business, it is the
most valuable. The feedback we receive is
the grass roots of our business.
We will always continue with what
we believe is the best service both to the
wholesalers and hairdressers.
That’s one humble wholesaler story we
only hope continues to flourish.
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