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Kensington in central London) and his
sister has already started to make a big
name for herself as a colourist.
At the Somerset salon everything
is Matrix and at the Kensington salon
he also sells his own product range,
specifically for men but loved by all
called none other than, Mr Jamie
Stevens. “It’s not just another men’s
range, it’s not a licence deal, it’s just
product that I love,” Jamie said.
With the strapline as ‘thicker, fuller,
stronger hair’ it made sense that this
brand resonated with men – having won
so many men’s awards Jamie knew it was
best to kick off with a ‘guys product’.
“Men are slightly neglected compared to
women in the salon as they can’t be sold
up to with highlights and treatments
yet every man is looking for thicker,
stronger hair,” Jamie said.
Despite his family being a key creative
and business support, Jamie says his wife
and ex UK FAME Team hairdresser is one
of the best hairdressers he’s worked with.
Jamie actually met her in Australia when
he visited for Hair Expo back in 2008.
Education remains a core part of
Jamie’s hairdressing journey, the
consumer market is saturated with
‘celebrity hairdressers’ and Jamie has
always wanted to do something different
to help inspire others.
“I had to re-train myself because my
mum taught me a very old school style of
hairdressing – my girlfriend helped me
be more ‘now’ so I see my skills as a real
combination of old-school and modern,”
Jamie is all about finding ways to
explain things that relate to people, so
much so that he coined a new word on
his visit to Australia – Sexture. “It’s sexy
after sex texture and it suits some of the
new styling products from Matrix. Jamie
eats, sleeps and breathes the Matrix
brand and if he’s not using it in his salon
he’s in New York or across the globe
educating the Matrix way.
Sugar Shine, a shampoo product from
the Biolage family soon to launch in
Australia he says is one of his favourites.
“It’s really elevated Biolage and incredibly
exfoliates the scalp while using it,” he said.
Jamie independently and very humbly
provides an invaluable level of feedback
to Matrix, he carries the brand on his
sleeve and not like he’s been sold out -
he genuinely believes in the hairdressers
getting together as much as possible.
Matrix become a fresh, relevant and
fast-moving brand, values that Jamie
Away from his celebrity infused life,
Jamie now lives outside of central London
with a 130 foot garden he loves to finish
his city life and get away. “I’d never live in
central London again, but having my salon
there is just the right amount,” he said.
Jamie admits that location and where
we exist daily influences our take on
trends and that it’s important to be
original. You can keep up with trends
but we need to inspire both ourselves
and clients. “Being in London definitely
puts you a step ahead of other parts of
the world. Especially with Matri x now
being on the global side, they send me a
lot of stuff to keep us on top of the latest
trends and tones,” Jamie said.
“But it’s about what we do with it. I love
educating and giving back. We generally
learn more when we are interacting with
people. As hairdressers we take a lot of
direction from passing things on,” he said.
Travelling is no doubt another area
that Jamie said has kept him motivated
to re-learn and he says if Australia
wasn’t so far that he’d want to live here.
“I’m a real Mummy’s boy though and
need to be close to my Mum. I speak to
her every day. She would kill me.”
Back when Jamie was a footballer his
Mum had even said to him, ‘Whether
you like it or not I’m going to teach you
how to be a haird resser’. “She always
said that it’s an industry that will be here
in 100 years time because you can’t get a
machine to do your hair,” Jamie said.
Jamie isn’t interested in multiple
salons either, he’s seen very successful
haird ressers lose salons and looks back
to what he says was his best piece of
advice from Sassoon. “I was so impressed
and said, ‘I’m seeing the great work you
are doing. It’s reminded me of what I was
like in my early days. Own what you do.
Surrou nd yourself with the best – you
are the hairdresser and the creative,
don’t try and be it all,’ Sassoon said to
him. Advice which seems to have stuck
with Jamie today.
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