Home' INSTYLE Magazine : INSTYLE JULAUG 2016 Contents PLAY HOUNDS
WITH AN APPROACHABLE culture of
sharing ideas, Matrix Playground has
further cemented the brand as a driving
force in creative hairdressing. This year’s
national tour, following on from last year’s
game-changing debut, consisted of stops
in Adelaide, Perth, Brisbane, Sydney
and culminating in a thrilling finale in
Melbourne, delivering all energy and
enthusiasm without any of the ego.
What sets Matrix apart is the attitude
and openness of each of the design team
members. Collectively, it’s not about
awards – it’s about achievement and
empowering hairdressers with basic skills to give it a go and
strive for the best – whether that’s about being on stage or not.
There is no hierarchical education with Matrix. As UK Hairdresser
of the Year and Hall of Fame inductee Jamie Stevens, who was in
attendance, said, “We can teach you skills and talent but passion
and enthusiasm will get you further than anything. You have to do
that for yourself. We are not up here to preach to you, we are here to
share with you.”
From techniques that can be applied straight to the salon such
as Rock and Strobe colour collection, each of the artists took their
looks from colour to cut, avant-garde and to gender bending
men’s. Once again, Matrix proved there are no boundaries when
it comes to salon work.
“We are determined to make Matrix the best brand in the world,”
said Matrix GM Alishia Smart. “You should be so proud of yourselves
I’ve had leading people in the industry come up to me and say
how fantastic and inspirational this tour has been and the biggest
compliment has been ‘there is not a single ego in sight’.”
The Design Team were the real rock stars of a tour that ironically
put the focus on individuality. Creative Director Uros Mikic led the
group consisting of Steve Corthine, Lores Giglio, Paul Ricupito,
Adam Ciaccia and Mat Johnson, in shows that presented a wide
variety of technical skills and ingenuity.
“I have had an incredible journey with Matrix and feel as a brand
it has become a little bit cooler and a little bit grunge,” Lores shared.
“Whether its colour or cutting, Matrix is the brand built on havi ng a
good rapport with everyone.”
The tour’s final leg was its crowning glory, with The Peninsula at
Docklands hosting the biggest turnout in the Matrix Playground
tour for 2016. Opening the show, guests were wowed by the
sensational voice of Petra Rijnbeek,
also the Matrix education manager.
Coordinating the show and imbuing it
with her musical efforts, Petra gives new
meaning to the term ‘multi-talented’!
“As a brand we have developed such a
strong network and team now – we are clear
of our vision and are creating the calibre of
work that has really raised the profile of
the brand, making it the industry’s most
accessible and inspiring brands,” Alishia said.
While the captive audience was there for creativity, Matrix also
ensured guests were given plenty of business inspiration. From
retail to real-life stories from other awarded salon owners and
experts, Matrix ensured the business inspiration was on par with
the benchmark they continuously set creatively.
Alishia opened the forum by discussing consumer buying
trends. “Clients are going to your salon and spending less – we
are going to show you ways to help you sell more colour,” she said.
Referencing the ‘Salon Animation Corner’ on set at the show,
guests were given new insight on how to merchandise and create
a more compelling selling proposition.
Centred around how to offer clients more advice and increase
the post-visit satisfaction rate, we then heard from business and
marketing expert Mojca Mikic of Kinky Curly Straight. Next,
Shortcuts shared how to maximize technology and the use of
an app, and Marie Ricupito from the highly successful salon
De Barge Hair and Café told how they grew their business from
zero to hero.
On a business level for Matrix is was all about approachable and
realistic anecdotes for salon owners to implement. “Do your clients
have an amazing experience in your salon? Are you changing
enough? Can you create an atmosphere that is exciting to buy?”
Alishia asked at the crux of the forum.
If you think 2016 is winding down for Matrix, think again, the
brand will next head to Rome for the Matri x World Tour, later in
You clearly don’t reach these levels of creative heights by
standing still – ever.
For more information visit matrixaustralia.com
Matrix Playground delivers its sophomore outing with
a humility that belies its impact.
Jamie Stevens and
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