Home' INSTYLE Magazine : INSTYLE JULAUG 2016 Contents ON SATURDAY JUNE 4 Just Cuts
hairdressers travelled from across the
country to isolated outback Narrabri to cut,
shave, style and add some crazy colour to
participants of the now infamous Outback
Car Trek – a quintessentially Australian
road trip across our rugged land.
With all proceeds going to The Royal
Flying Doctor Service, the Cut-A-Rama
has become one of the most significant
fundraising initiatives for the life-
changing service that can affect each and
every one of us.
Headlined by characters, lads, dudes,
men and mates who specially prepare
their vehicles to endure the rigours of the
outback dirt roads of our eclectic country,
each year the route begins in a different
Australian country town where the local
pub is just as much a part of the unique
expedition to raise funds and have one
hell of a ride while doing it. This year the
community came together on opening
night to the tune of $21,600 with shaves
that quite simply continue to save lives.
With a sense of community and
Australia like no other, guests felt more
than welcome to the town of Narrabri
in mid west New South Wales with a
population of just 6,000 – perfectly
fitting the vibe of the friendliest bunch
of cross country trekkers you’ve met.
Raising money became more a matter
of family business than about the dollar
figure and nobody gave more than the
can do attitude of everyone involved on
Developing a solid reputation as the opening event of
the Outback Car Trek, the Just Cuts Cut-A-Rama hit
the jackpot this year with a record fundraising result.
ON THE ROAD
More than 350 people participate in the
week-long Outback Car trek each year.
A personal love of Dennis’, not only does it
get the community involved but it creates a
level of teamwork like no other – an event
that wouldn’t be the same without a Just
Cuts logo somewhere in the mix.
Just Cuts is no stranger to involving
the community with pop up salons and
concepts designed to get the general public
involved – starting back further than the
Sydney Olympics where the brand also
provided pop up salons for guests and
Olympic village guests and parents, it’s no
wonder the 18 plus years of commitment
from Dennis and his team show no sign
Cut-A-Rama is just one small part of the
brands ongoing commitment to the Royal
Flying Doctor Service of Australia and
every Just Cuts salon receives a donation
box for year long donations to the charity.
With an impressive number of stores
in Australia, Just Cuts has now reached
26 stores in New Zealand with a further
international expansion plan underway.
Dennis says his next store will probably
be in the UK – with further international
expansion testament to the proven success
of the brand.
For Just Cuts staff, the Cut-A-Rama is a
great way to get out of the salon and make
a difference to the community where
people are happy to try anything from
numbers and symbols shaved into their
heads, crazy colours, mowhawks and
mullets. It’s unique to Australia, there’s
nothing like it any where else in the world
and more than 300,000 people a year use
the service, some stopping people on the
trek, just to say thank you.
For more information visit justcuts.com.au
the night. Starting Just Cuts in 1983,
founder and CEO Denis McFadden is still
as passionate as ever, with the brand
approaching almost 200 stores since first
franchising in 1990.
Joined by brand ambassador and
television host, Grant Denyer, (the host
and racing car d river with a personality
that spans far beyond his energetic
performance on Family Feud) residents
of the Narrabri community and The Royal
Flying Doctor service filled the local
Crossroads Hotel – surpassing the 2015
fundraising record by more than $6,000.
Grant has been involved with Just Cuts
since the second year of the trek, since the
brand sponsored his first race car in 1999.
“I love Australia and I love cars so this
for me combines my two favourite things.
This event has raised 25 million dollars
over the years – it’s an epic scale event,”
“My relationship with Just Cuts is such
a long lasting one, it’s one I cherish and is
more important to me than a nine to five
job. It’s people coming together from the
goodness of their own heart,” he said.
Having been involved in the Outback
Car Trek for 18 years since first sponsoring
the entire Outback Car Trek in 1998, Just
Cuts alone flew past a total of $400,000
personally raised for the Royal Flying
Doctor service since inception.
“For us, aligning with a national
charity is not just about country people
city people can be affected and we are
a national company in every state and
territory and when you look at charitable
events, the Outback Car Trek is highly
credible with more than 1.5 million in total
being raised,” Dennis said.
“A nyone can be affected, it could be
someone’s mum and dad who is travelling
and get trapped in a car and be in trouble
and we’re so proud to be able to support
a charity that affects the lives of so many
people across Australia who wouldn’t
usually have access to that kind of medical
and emergency support,” he said.
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