Home' INSTYLE Magazine : INSTYLE JULAUG 2016 Contents Every year the nation’s leading salon owners and savvy staff gather to gain a higher insight
towards cues on the next big thing – the 2016 Top Salon Summit delivered the perspective
required for an industry poised on passion, writes Cameron Pine.
SPONSORED BY Oribe and ghd, a touch
of luxe made it’s way back to the Top
Salon Summit room at Docklands luxury
With ego aside and creativity left for the
Hair Expo Gala, the Top Salon Summit has
articulately landed itself a spot among our
country’s most driven leaders – this year
notepads were needed and intrigue was
at the top of the list for what truly is the
new currency and the world of influence.
Opened by Hair Expo Event Director
Julia Erben, guests were pushed deep into
their seats on the key areas every business
needs to embrace to ensure future survival.
“The world is spinning faster, you need to
be agile, adaptable and more ready than
ever,” Julia said.
So rather than just bombard delegates
with knowledge and tools like every other
business seminar, this year’s program
was designed to tap into each and every
individual’s intuition to unleash their
very own power of influence, to not only
become a well connected human being,
but to become a great influencer.
So who better to kick off the far more
superstitious than serious series of speakers
than the mindreader.com.au Anthony
Lay. With a dynamic and powerful ‘show’,
Anthony pushed us all to question whether
we are really in control of our thought
processes – using live examples from
the audience each and everyone was left
thinking not only ‘how did he do that,’
but ‘perhaps we are in control of what
those around us think and say.’
Anthony regularly hits the streets of
Australia armed with his psychological
techniques to unlock and access
“We all know that to create a strong
rapport with someone, a relationship
that avoids pain and gives pleasure is the
best kind. From family to friends and
relationships in general, we like mirroring
people who are like ourselves,”
Anthony taught us how to establish a base
line to read people’s body language, look
for changes in behavior, watch for attention
cues, watch for pacifiers (pacifying behavior)
and observe for comfort versus discomfort –
a formula that is based on the limbic system.
“Watch for facial cues and attention cues,
and watch the rest of the body – the most
honest part of the body is actually the feet,”
“Do they look comfortable or do they
look uncomfortable. The limbic brain acts
in real time to the world around it. You
can tell if someone is thinking good or
bad about what you said – you can always
see them go into negative or disbelief,”
It’s no surprise our industry needs a
shake up, at any given time just about
every industry faces challenges and the
need for supportive ways to improve.
Oribe and R+Co then showcased a
preview of the Reset video with Howard
Maclaren on some key issues facing our
industry and what stylists are trying to do
to save the future salon and stylist industry
(see page 34).
It’s no surprise we are more connected
than ever – no longer do hairdressers
need to go to a library for research like
they did even 10 years ago, everything
is at our finger tips and apps are making
convenience a key part of the game.
Gerard Scarpaci is the founder of
Hairbrained – an online community
for hairdressers. Founded in 2008 it is
the beauty industry’s most influential
online community. In 2012 he launched
Hairbrained.pro – an e-commerce resource
for hairdressing tools. With 25 years of
experience as an educator, salon owner,
and marketer, during his career Gerard
has worked with the most successful and
influential brands in the industry, including
Vidal Sassoon, Paul Mitchell , Aveda, and
Arrojo as an educator, product developer,
With 200,000 followers on Instagram,
Hairbrained has created itself as the home
for the hairdressing craft. Here Gerard
shared his journey in and out of company
roles and how the level of engagement
for hairdressers has changed, how staff
needs have changed and how a bespoke
partnership is the only way forward for
“Some guy got fired from Sassoon for
shaving his eyebrows. Is your concept too
limiting?” Gerard said.
“Bumble and Bumble moved away from
the overly polished and done hair and their
success was created through this – nobody
else really belonged to that look at the time.
What’s your signature,” he said.
Gerard explained reading a blog is just
like catching up with an old friend, and
relatability is the new frontier in getting
an audience engaged.
“There are so many ways to reach people
and convenient ways to get things done.
There’s a new app called tribe where you
can put a brief out as to what you want and
different influences can respond to the brief
with a pitch – you can then decide where
your funds are best spent,” Gerard said.
Guests finished off the whirlwind of online
opportunities with a segment on Influencer
Marketing with Sarah Chegwidden.
While brands have been using
influencers for forever and a day how they
leverage them has changed dramatically
in recent years with the meteoric rise of
various social media platforms and a new
breed of ‘influencer’.
As the Relationship Director at The
Remarkables Group – Australia’s first
dedicated talent agency for influencers,
Sarah now represents a mix of talent
that reaches a total of 8 million people
THE SEASON’S SUMMIT
Dennis Langford, Sara
Scherr and Cameron
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