Home' INSTYLE Magazine : INSTYLE MAYJUN 2016 Contents BUT WHY
Lisa Conway looks at why
knowing your why makes for a
first. The money is a by-product of what
you love doing.
International author and speaker, Simon
Sinek (look him up!) is a champion of the
idea that people don’t buy what you do,
they buy WHY you do it. You can call it your
passion, your drive, your motivation but it
really comes down to your WHY.
My WHY has evolved. Now, as a business
coach for salon owners, I rely on clarity
around my WHY more than ever. My purpose
in life is to close the gap between what
consumers want out of the hair and beauty
salon, and what we offer them. That right
there, is my WHY. I’m focusing my energy
through salon owners to make that happen
and, at the same time, I’m making salon
owners feel fabulous about themselves and
what they’re capable of. But it’s still all about
the emotional outcome first and the money
later. It doesn’t matter how often I get a text
message or a voicemail from a coaching
client telling me they’ve had even a small
win in their salon, my heart sings. I share their
If you’re crystal clear on your WHY, your
life’s purpose, it makes it so easy to push on
when the going isn’t so shiny. Some days, it ’s
tough. Some days, you think you must have
run over a Chinaman. Your senior’s called
in sick, the power’s been off for an hour
and someone double-booked your two
favourite clients. Inwardly, you’re tearing
your hair out and wondering how you’ll
cope. But if you just focus on your WHY,
you’ll have a clear starting point for working
your way through the day’s challenges. For
me, it would always be about giving those
clients the best possible experience using
whatever resources I had.
Your WHY can also be your strongest ally
when it comes to building a great salon
team. Many salon owners tell me they look
for passion when they’re recruiting new staff.
But passion is an easy word to throw around.
Anyone can claim they have passion. I like
to dig deeper and discover the WHY of any
potential new team member. And what
really gets me excited is when their WHY
aligns with my WHY ... then I know we’re
going to make magic happen together.
Again, Simon Sinek puts this perfectly: “If
you hire people just because they can do a
job, they’ll work for your money. But if you hire
people who believe what you believe, they’ll
work for you with blood, sweat and tears.”
If I had to nominate a single superpower
for each of my salon owner coaching clients,
it would be the power of knowing their WHY,
because I believe all other superpowers
relate back to that starting point.
So, don’t tell me you’ve got decades of
experience or that you’re a gun colourist.
I’m not so interested in whether you’re a
hair styling guru or you once balayaged
a celebrity for a gala event. Instead, tell
me about your WHY, what floats your boat,
what gets your heart singing and I promise
I’ll be all ears.
For more salon wisdom, email me at lisa@
zingcoach.com .au, visit my website, find my
video tips on YouTube or read my book The
Naked Salon, an essential guide to time, team
and money. And look out for my soon-to-be
released follow-up title: Your Salon Team.
saw this emblazoned on a truck as I sat in
traffic this morning : ‘When you feel like
giving up, remember why you hung on
for so long.’ It got me thinking about how
important your WHY is – it ’s much more
than what got you started in this industry;
it’s what keeps you sticking to it, even when
things get tough.
Most people live their whole life without
ever finding their life’s purpose. They don’t
have a clear rationale or recognise the
turning point that drives them in their work.
Have you ever had a serious think about
what your WHY is?
Let me tell you about my WHY. I remember
the exact day when I decided to become
a hairdresser. I was nineteen years old, living
with a head of unruly curls in a small country
town. I walked into a hair salon and had the
most fabulous experience as a client. I left
that salon walking taller, feeling like a million
dollars. For the first time I was confident
about looking after my hair. I loved the me
that reflected in the shop windows as I glided
by. I knew right then that my job would be
making people feel the same way I did.
My WHY is making my clients feel amazing.
I was hooked on hairdressing and
later on having my own salon, because
I wanted to change the way people
physically looked. For one reason: I knew
that when you did that, you changed the
way they felt emotionally. I wanted to solve
their challenges and problems. To help
somebody out when they were confused
about whether they should or shouldn’t go
shorter, longer, blonder or redder.
It fascinates me to watch a physical
change trigger a feeling of a much
bigger internal change. What gives me
a greater buzz than anything is when you
can confidently recommend something
to someone and let them have faith in you
because you genuinely care about them,
then like an artist, you get to complete the
picture. I’d listen to my clients so I could look
after them and they would be happy with my
recommendations at the end of the service.
When you get that right, when you
absolutely nail what a person wants
from you and your salon, it pays off
handsomely. People will pay you for your
knowledge, patience, understanding and
advice. The money comes second, never
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