Home' INSTYLE Magazine : INSTYLE MAYJUN 2016 Contents ARRIVING IN AUSTRALIA for a myriad of reasons,
first and foremost to connect with our unique
network of Aveda salons and stylists, Bea’s repertoire
globally is one to be envious of, not to mention the fact
she’s one of the most poised and humble hairstylists
I’ve met, harking both tradition and new ways to
increase salon visits.
During her visit to Sydney Bea worked
on the David Jones 2016 Designer
Showcase, a significant event on the
fashion calendar where David Jones was
inundated by a VIP audience who watched
72 looks by big-named brands such as
Victoria Beckham, Proenza Schouler,
Alexander McQueen and many others.
Now based in Scotland where she
owns a salon – West End Hair, with her
hairdresser husband, they almost seem
to be as akin to the Aveda network as the
heritage of its founder Horst Rechelbacher.
Bea was born in Guilford Surrey, an arty and historic town home
of the British coin making Royal Mint – a prosperous town that no
doubt helped to shape Bea’s pleasant disposition, not to mention
her infectious smile. Prior to juggling the salon and education
work for the last eight years, this passionate ‘hair finisher’ has
worked throughout London and with a number of top names in
hairdressing. It’s no wonder she loves a bit of sunshine outside of
her English stomping ground and thrives in a social environment
with other Aveda artists including Ian Michael Black, Ricardo Dinis,
Janell Geason, Allen Ruiz, Tippi Shorter and Jon Reyman – each all
have the same inherent passion so exclusive to the Aveda network.
With a continual drive to succeed and provide more hairdressers
with high quality education, throughout her accomplished career,
Bea has worked as a lead stylist at fashion weeks across Europe
and in New York City, been an educator and curriculum developer
at the Aveda Advanced Academy London and published editorial
work in ELLE, Vogue UK, Dazed and Women’s Health. In her
current role as Global Educator, Hair Styling, Bea enjoys teaching
and passing on her knowledge in a way that motivates and inspires
others beyond just technique.
She believes that in the last 10 years in particular there has
been a real change in the way people want to look, with a real
resurgence of a more definitive style and ‘dressed’ hair.
“For a long time, hair has played within the realms of being very
u ndone and plain but we are seeing more clients much more open
to the idea and encouraged by salons to visit more regularly for
‘styling’,” Bea said.
“We have introduced another service in our salon called, ‘the
style to last service’ which encourages increased visits and retail
purchases,” Bea said.
Bea’s passion is to re-visit the fundamental
shape and structures of traditional
hairdressing. We’ve had a culture for a long
time that harnesses shortcuts in hairdressing
and tools for shortcuts but my passion is to
push hairdressers to go back to real techniques that celebrate how
long it takes to be an excellent hairdresser while drawing on all the
amazing elements from around the world,” Bea said.
Bea has observed that it’s very fashionable now to have body,
volume and bounce, with ‘a more modern twist on classic
techniques’ and runway inspiration. Her passion is to educate and
inspire other artists among the Aveda network, while also inspiring
her consumers and salon guests to embrace styles they can re-create
and maintain themselves, in between salon visits.
“On the flipside, it’s also about elevating what we do in the salon
again and diffusing real runway styling and fashion trends into the
client’s chair,” Bea said.
Bea has worked on a variety of shows, including an exclusive
relationship with Stella McCartney shows in the UK, including
a recent show in Dubai where she worked on Stella McCartney’s
latest sportswear collection.
“Show hair is all about creating an image to inspire, not necessarily
one that consumers can relate to – for this particular collaboration for
us it was all about accessible hair that is at the same time glamorous.
It’s that real ‘It girl’ hair where she looks amazing at the gym but she
probably doesn’t work out that hard,” Bea said.
Bea’s a real rulebreaker when it comes to products, always
mixing and using products in her own unique way to achieve the
desired result, “Hairstyling is as much about adaptation as it is
about technique,” she said.
“For me it’s all about the reaction that hair has to product and
looking at what the product actually does by changing textures
and layering with another product,” she said.
Bea recom mends her clients to have a ‘haircare wardrobe’ or
a system of products for certain occasions and outfits, “I talk to
An often overlooked element of the perfect salon visit or
consultation, Bea Watson gives the art of hairstyling a
makeover and an inherently Aveda approach to inspiring
both the industry and consumers.
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