Home' INSTYLE Magazine : INSTYLE JANFEB 2016 Contents “A
fter 10 years of barbering I thought I had seen
it all, after 20 years I realized that I knew
nothing 10 years ago, I can only hope that
that’s gonna happen to me every 10 years, said
Bert on a journey that is not about hair trends
but about the heartbeatof a globally recognized movement.
Recognized worldwide for their unique business and their old-
school approach to barbering – before the barbering movement
became ‘a thing’, Schorem barbers Bertus and Leen revealed
the core essence of their scumbag cutting culture to hundreds
of Australian barbering wannabes. It’s not about fashion or the
trend – when a guy leaves Schorem barbers, they know they are
going to have a perfect haircut.
“We love the rock ‘n’ roll subcultures and that’s why we are
so much into the Pomps and Quaffs. Barbering should always be
about style and perfecting haircuts that have proven themselves
over time,” Bertus said.
Bertus and Leen had been talking about opening a barbershop
for years but had always been involved in other businesses but one
day they thought, “why not do it right now, have some fun...and it
went crazy from there,”
“We have clients travelling for up to four or five hours, waiting
in line for another five and leaving the shop with a smile,”
From pompadour to breaching the lines of pretty – but never
looking ‘pretty’– a motor-mouthed Bertus revealed that when
it comes to men in the chair, it’s all about the conversation.
A conversation that has now become a global brand and produced
a product to boot – Reuzel.
Late in 2015, the barber
boom was given a punch
of originality and a dash of
dude, as the original Schorem
‘scumbags’ hit Sydney with
three decades of experience
and a whole lot of positive
vibes, writes Cameron Pine.
From what started as a a no—bookings two chair barber shop in
Rotterdam to a product line designed specifically for the gentlemen,
punks, freaks and ‘brothers of the smock’, the boys spoke of their
journey with Reuzel in what they describe as the only product that
is truly designed for barbers in their business. But more importantly
they just spoke about whatever the hell came to mind – “Isn’t that
what happens in the barber chair?,” Leen said.
You’d have to expect a little bit of dirtiness and improvisation
from two guys that opened a shop named after an old and rarely
used Dutch word meaning ‘asshole’ – preferably not wanting to
mention that, there is something to be said about a couple of guys
getting on stage, being open to questions and being completely
open to everything. Mostly self-taught, their story equated to
an Australian seminar that was about so much more than just a
haircut – it’s a belief that belies all stereotypes.
“We don’t hire hairdressers, we only hire guys from the street
or former hairdressers that decided to become barbers, if you
work at Schorem, men’s hair is the only thing you’ll be doing,”
The few hours of the boys on stage harked back to true tradition,
the master of the blade before the fade it seemed as conversation
unfolded – giving the audience a true understanding of just what
it’s like to spend a day inside one of the world’s busiest barber shops.
“We never expected to be traveling the world and talking about
our shop and barbering. We opened it to have fun listening to
music and doing haircuts on clients and then came along the whole
barbershop revival,” said Bertus.
“If you’re having fun, the money will come and if you don’t like
the job you do, you’d better be doing something else,” he said.
Bertus and Leen are now known all over the world – including
products in Egypt. “Social media has made the world so small, but
every country is still so different – we just hope that we can do what
we do and people understand us,” Bertus said.
Leen leaves most of the talking to Bertus – working on several
haircuts while Bertus talked his way through one haircut – from
techniques, to tips, relationships to Reuzel.
Bertus and Leen believe their success is merely down to the fact
that people were looking for a place they could have a simple chat
again. “Everyone these days is on social media but I call it anti-
social media. Obviously people come to us for a haircut but social
interaction is what people need,” Bertus said.
In a world where people are constantly on their phones and
yes you can watch just about everything the Schorem guys do on
instagram but in Bertus and Leen’s shop they don’t live their life
online. “It’s a shop that is somewhere to talk to the guy that’s sitting
next to them,” Bertus.
Bertus and Leen
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