Home' INSTYLE Magazine : INSTYLE JANFEB 2016 Contents “
Clients are mor educatied and connected to the latest
trends, products and tecniques and know what they
want. So our job is not just about telling them anymore, it's
about maintaining their salon visits to keep them looking
cool and at the forefront of style," Martin Lazare, Esteem Hair
In the last 10 years salon brands that embrace broader
'Lifestyle Experiences' as part of the salon service have
maintained and if not grown market share. We’ve seen stronger
local community engagement, coffee preferences detailed next
to colour ratios and authentic client connection becoming more
prevalent. Add in interiros that you never want to leave and
the client experience is enhanced” Laurie Creasy, Lily Blue
10 years ago Facebook had just started and
Instagram didn't come onto the scene until 2010
so from our perspective, the biggest change over the
past decade has been how we market and advertise
our business with social media playing a key role in
our marketing strategy! It's also allowed us to network
with other industry professionals and business owners
without having to leave our homes. Look at the AHC
Facebook page for example – 10 years ago networking
meant attending dinners and functions and handing out
business cards.” Adam Alamine, Royals Hair.
I think using your skill and talent to help those
less fortunate has been a big change in terms
of ‘giving back’. More hairdressers have helped the
homeless , orphanages , slums etc to educate about
hygiene and socially acceptable practices - where once
upon a time it was all about a luxury styling skill.”
Elizabeth Sweet, De Loren zo.
Staff and how we engage with them to get the best possible
outcome for all inolved has seen the biggest change. Staff
are expecting and demanding flexible working arrangements to
fit in with their lifestyle. Travel, concerts and overseas weddings,
birthdays etc are requiring more flexability with rosters.” Valerie
Pa r r y, Hairport1.
The biggest change for us has been becoming more
environmentally aware and making a substantial effort to
become a more sustainable salon and ultimately industry. I don't
think we ever used to think about the impact our industry has on
the environment.” Nicole Bosenburg. Revampd Hair Studio.
These top three things have changed the most: a)
Chemical and Environmental awareness of our
products b) Impact of Social Media and being savvy to use
it to your businesses advantage. c) Clients accessibility to
a plethora of not-so-realistic hair photos with so much
Photoshop,” Patrisha Spessa, Fluid The Colour Salon.
The biggest change in the hair industry is the
celebrity influence - the power of social media and
the versatility as a stylist to keep up with ongoing tends.
I'd also say the male market is much more evolved than
10 years ago,” Paul Anthony, Hair by Paul Anthony.
What salon’s say about their journey
in hairdressing and some of the biggest
changes of the last decade.
Communication between each other in our industry has become
the norm. Being able to talk openly about our businesses has
helped a lot of salons grow and meet industry standards - a big thanks
to social media and the AHC etc for this easy connection. On top of
this, environmental impact and awareness has grown and expectations
in salons are higher. We truly do create an experience,” Lee Black.
The impact social media has on our environment! Trends
are instantly picked up and brought into the salon,
for example: the pastel hair trend. A lot of people don't
understand the knowledge or skill that goes into creating things
like this! They see stars like Kim Kardashian going from dark to
white seemingly in a day” Michael Beel.Buoy Hairdresing.
Over the past ten years I have seen how clients more than ever
have developed a continually growi ng interest in what is being
used on their hair and how it works. With the advancements in keratin
smoothing and now the plex's (cureplex/olaplex etc) the consumer
has even higher expectations of what can be achieved with their hair,
particularly relating to their colour work. They have the mindset
that with a few drops of a plex they can radically change the state of
their hair without compromising it's condition whatsoever, or with
the keratin smoothing they can quickly whip things back into shape
completely risk free. This isn't always the case, and with this mindset
there has been a significant shift in authority between the hairdresser
and the client, between accepting what can and cannot be achieved.
The biggest change I have seen in my work today is that more effort has
to be invested in properly educating our clients and more often than not
re-educating them. This is the biggest challenge myself and my salon
team faces regularly.” Paul Graham, Paul and Paul Salon.
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