Home' INSTYLE Magazine : INSTYLE NOVDEC 2015 Contents that will no doubt continue to push our
Guests also had the opportunity to see
a colour class with Charles Worthington
and Cannes local, multi salon owner, Eric
Zemmour an inspirational show by Berni
Ottjes, a masterful approach to our craft
from Trevor Sorbie’s Carolyn Newman
and Marc Trinder and an on stage
masterclass with two of our American
hero’s Drew Schaefering and Jason Backe
from Ted Gibson salon. Jason and Drew
added a distinct touch of NYC street to
a very traditionally French and elegant
Not only did the Australians leave a
permanent dent on the hairdressing
industry, the shops and the night events
they also proved that when it comes to
business we are among the world’s best.
As Susie Santiago one of the business
presenters revealed, “Only 7 per cent of
clients that come into the salon feel like
they have a personal recommendation –
a figure I believe in Australia we definitely
out perform with re-booking averages
among some of the highest around
The program ended with IT Looks
and Artistic Ambassador for the brand,
Phillipe Laurent. Phillipe understands
the symbiotic relationship between
cut, colour and style like no other and
runs a salon in the heart of France – an
old textile factory with an incredible
artistic energy – he has been a L’Oréal
Professionnel guest of honour since 1998.
Incredible videographics and avant-garde
that time if he could be half the man Sassoon
was he would have a successful career.
Trevor didn’t necessarily decide to open
a salon of his own, he was working for John
Frieda at the time. He was approached by a
friend, Grant Peat, with a salon that wasn’t
doing very well – he could either sell it
or get someone to take over. He agreed to
putting Trevor’s name on the door and
50 per cent. “So I got a salon for nothing,”
Still to this day Trevor sits in financial
meetings and thinks of hairstyles. “My
philosophy is that if you’re not good at
something surround yourself with people
who are,” he shared.
“If a salon opens down the road , it’s not
a bad thing – it’s a good thing – it forces
you to raise your standards and be better,
competition in this industry is healthy,
scary but healthy.”
Trevor was pioneer of cuts and styling
techniques such as The Wedge and his
team presented one of the best classes
on consultation, colour contouring
10 THINGS LBF DELEGATES KNOW THAT
w Global health and wellness sales will reach 88 billion by 2017.
w People over 60 will have global spending power of 14 trillion by 2020.
w The global male grooming market is valued at 17.7 billion and will grow to 24 billion
w More than a fifth (22 per cent) of the global skincare market is driven by individualism.
w A salon experience is no longer about a system it is about the ultimate personalization
and a customized approach.
w 85 per cent of 30 major US beauty brands are increasing their instagram activity.
72 per cent are increasing their blog content and 67 per cent are boosting their
w 84 per cent of Europeans said they were more likely to buy Nike shoes in a second
room than in a room with no aroma.
w Technology is proven to improve stylists abilities to understand their client and instantly
deliver, inform and advise.
w Mobile devices are the most effective way for salons to streamline and personalize
basic service offers and promotions.
w Both business to business and consumer words of mouth is going digital as consumers
take advantage of app culture to help navigate the salon landscape.
*figures are in pounds
Social networks are increasingly THE
opportunity to leverage hairdressers’
visibility across a number of platforms,
to both hairdressers and consumers.
Both clients and peers can be
trained in your services through
e-education modules. Clients can be
valorized with co-content creation and
galvanised with avant-premiere and
Enhanced through our constantly
connected devices and growth of
data, the ‘phygital’ salon is where our
physical and digital worlds converge.
and an insight into their successful
“I’m not chasing the glory – I had the
glory – I want to push people up. I still
shampoo hair and make coffee. I want
to help people develop their own skills.
It can be avant-garde, commercial or
whatever but it has to be beautiful with
It’s no wonder he went from barbershop
boy to Buckingham Palace to collect his
MBE – Trevor still has stylists flocking to
his salon wanting to work for him.
From this heartfelt introduction,
a consistent message was evident within
the entire program from artistic to
business and that was General Manager,
Professional Development Education and
Sales, Eric Royer’s promise to help salons
build a sustainable business.
Mastering the latest demands of society,
the biggest struggles in business and
making them look damn sexy along the
way – well this is a culture the French
masters seem to have a global grasp on
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