Home' INSTYLE Magazine : INSTYLE NOVDEC 2015 Contents ENTRIES OPEN FOR 2016 AHFAS
ENTRIES ARE NOW OPEN for the 2016 AHFAs, with the
deadline looming as December 7th 2015, and the event
announced as April 10th 2016. The awards will return to Luna
Park to honour the best in the business, host the industry’s
biggest stars and showcase an as yet unannounced celebrity
guest to follow in Samantha Jade’s sizeable footsteps.
Focused on the crucial connections between hair, fashion,
beauty and art, it’s no surprise the awards partner with
global hair fashion leaders L’Oréal Professionnel.
The evening offers 22 different awards, headlined by the
most coveted of them all – the AHFAs Australian Hairdresser
of the Year. Other titles cover the scope of editorial, business
and products. Business awards will be judged by leading
national business experts and media, while photographic
categories will each be judged in London by top British
hairdressers including Errol Douglas MBE and Trevor
TREVOR SORBIE HAIR TWIST CHALLENGE
IGNITES THE GLOBAL HAIRDRESSING
THE 30 SECOND Hair Twist Challenge Campaign, a social
media challenge specifically aimed at hairdressers, was
started by Trevor Sorbie in support of his charity My New
Hair. The organisation was created seven years ago, acting
as a British national network supporting independent
salons that provide wig styling services to those suffering
from cancer and medical hair loss.
In the touching video explaining the campaign, Trevor
talks of his personal ties to the cause, particularly in
styling the wig for his sister-in-law who, seven years ago,
lost her hair through cancer. The joy she experienced from
Trevor being able to transform her look, and the general
detrimental effects to one’s confidence and emotional
well-being when they lose their hair, outline why this is
such an important cause.
Trevor’s aim was to take
this initiative global and since
launching has instigated
its its way around the
world, landing in Australia
where national figures such
as Caterina DiBiase, Brad
Ngata and Jayne Wild have
taken the challenge.
MEET MAD, a styling brand touted as Australia’s first answer to skate,
surf and youth culture.
“Over 85 per cent of styling product purchased for this target
market occurs in supermarkets and pharmacies because the youth
market can’t afford salon professional product prices,” explained
Mark Gariglio, creator of MAD. “In addition, our research has
shown that although they were purchasing supermarket products,
they really wanted a brand that they could identify with. A brand
that understood their specific fashion trends, culture and
Enter MAD, a range specifically created to suit the needs of seven to
nineteen year old males, which fills the gap between the supermarket
and professional price point. The range is comprised of four products,
the extreme Maximum Hold Mud, the even-keeled Shaping God,
the flexible Strong Hold Paste and the smooth Firm Hold Paste, all of
which boast different levels of hold and shine.
MAURICE MEADE TAKES OVER BACKSTAGE RUNWAY
SCENE IN PERTH
MAURICE MEADE’S artistic team had their hands busy this runway
season, styling for numerous high profile fashion events that were
headlined by the Telstra Perth Fashion Festival.
The calendar kicked off with twenty of the team’s top hair technicians
working tirelessly backstage at the Karrinyup Shopping Centre’s
Summer fashion launch. Soon after, the Me by Maurice Meade team
came out in full force at the Elle Boutique charity cocktail event and
The event that stood out as the ultimate highlight was the Telstra
Perth Fashion Festival Myer Fashion Lunch. Models graced the runway
with glossy waves that were sleekly sculpted by the stylists.
The Telstra Perth Fashion Festival’s Closing Night welcomed Western
Australia fashion labels Ae’ lkemi and Steph Audino. Models walking
for Steph Audino wore their hair slicked back on top with the length
perfectly sculpted into a classic water wave. Differentially, the Ae’lkemi
runway saw the team working with faux fringes supplied by WASP to
create a bold Jane Birkin inspired look with a strong 1970s edge.
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