Home' INSTYLE Magazine : INSTYLE SPTOCT 2015 Contents balls, and most importantly, to never
forget about the customer experience.
"What do they feel with you that they
don't when they go to another salon.
Create connection and become fascinated
by the people you do business with every
day," he said.
His two books ' e art of the powerful
conversation', 'the madness of the mind'
have amassed thousands of followers
and subscribers to his regular newsletter
and weekly blog.
Stuart explained the intricacies of
making people feel present and valued
while adding some true but interesting
realizations -- not to mention the reality
that we can be a species more fascinated
by dogs than human beings!
"We have been taught to be afraid of so
many things. Afraid to speak to strangers
and governments that use fear to make us
listen," Stuart said.
Stuart believes a rule to be successful is
to speak to one stranger per day and have a
powerful conversation with them. Don't be
a afraid to make meaningful connections"
Following up from Stuart was Scott
McKain -- who spoke about thought
leadership and elevating service.
"Right now we fence in our customers
and limit our potential. e salons of the
future are not those that build more fences
but those that dig deeper wells so people
want to stay with you," Scott said.
Scott talked about client expectations
and how currency and time are our
greatest commodity of all and how needs
and expectations constantly change.
He encouraged guests to ask themselves
what the cornerstones of distinction are
for their business.
" e way you understand your clients
is through clarity. You can't create
mindshare if you are confused about what
you do," he said.
On a more emotional note, he stressed
that missing the good stuff about what you
do in business can affect long-term success
-- the good stuff as in the passion and love
for what we do. "Everybody hurts but
don't forget the reason you do what you
do," Scott said.
"You touch lives -- it's easy to talk
about business that we forget about the
significant role we play in the lives of
the people you change," he said.
Following an entertaining wood chopping
competition showcase and a special night up
the cable car to the top of Grouse Mountain
for dinner, day two of speakers was all about
implementing some practical strategies to
improve productivity and maximize energy
-- much needed after a fun night before.
Carla Rieger believes the number one
skill today is the ability to learn and
re-learn. She set up some valuable analysis
scenarios on how to avoid employing
the wrong people into your business and
distinct reasons and traits as to why it may
"You need to find a voice that everyone
recognizes and spread your influence so
that the experience of those you attract fir
your objectives," Carla said.
Carla's decades of experience with
people and enabling not just ideas but
actional strategies was welcomed by a
spongey audience with notepads ready to
take some key findings back to the salon.
In 1991 Carla became the director of e
Artistry of Change, a firm that specializes
in awakening creative potentials in people
so that they can be innovative, high
e formal speaker program closed
with a highly inspirational climax and
presentation from Johnny Earle, founder
of Johnny's Cupcakes -- the world's first
t-shirt bakery, and yes, they are famous
for not making cupcakes.
Johhny had 16 businesses before he was
16 -- he's the ultimate teenage entrepreneur
except he started as a toddler working
out how to make things to sell and to
get by. He made scarves for 73 cents and
sold them for $30 and managed to build
a cross-continental empire. He started
selling t-shirts in 2003 out of his beat
up old camry and developed a unique
style into a food-themed clothing brand
while it seems weird is a lot more than an
exaggerated point of difference -- it creates
a logo and branding definition that despite
numerous collaborations and other limited
edition t shirts has garnered a following
that people will always remember him by.
Even when a shirt is purchased it's packed
in a signature pastry box or other limited
and Louise Cham-
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