Home' INSTYLE Magazine : INSTYLE SPTOCT 2015 Contents LUXURY
For La Biosthetique true beauty
comes from within. It's about
feeling beautiful as well as
looking your best without the
gimmick of cover ups and quick
fixes. For La Biosthetique, beauty is about
celebrating individuality and embracing
Built upon the belief in a Total Beauty
Concept both within and out of the salon,
La Biosthetique combines the unity of hair
colour, haircare, scalp care, beauty and
make up. e rituals and service philosophy
of the brand is a stand-out in the industry
globally -- aided by a distribution policy that
is strategic and limited.
e brand's hallmark remains strong with
a wholly owned research and development
facility based in Germany -- unlike many
brands where this is contracted out,
La Biosthetique takes full responsibility
for their future vision, environmental
conscience and are 100 per cent cruelty free.
In 1847, Parisian biochemist Marcel
Contier embarked on his quest to bridge
the gap between science and beauty. Marcel
recognized the physiological connection
between pure, raw ingredients and their
own chemical make-up -- believing natural
substances make more sense than synthetic.
Contier's guiding vision was that hair
stylists and therapists alike should deliver
the highest caliber of care and use these
precious formulations to unveil the most
beautiful hair and skin.
"At La Biosthetique, our mission is to
reveal an individual's true beauty -- through
prescriptive products based on their unique
biochemistry, delivered via a personalized
beauty experience," said La Biosthetique
General Manager, Rob Aubin.
"Just as your business thrives on the
relationships you have with your clientele,
our relationship is personal and tailored to
your needs," Rob said.
As Todd Arndt from Vogue Nationale says
he went to La Biosthetique in confidence that
they would listen to what he has to say, "And
they do. I didn't want to be with a big multi-
national where traditionally you are treated
like a number," Todd said.
It is through this partnership with one
brand in the salon that creates a clear
message to the consumer, while delivering
a consistent customer experience and
encouraging repeat spending and return
visits through a mutually exclusive and
completely customized approach.
"We identified La Biosthetique as a perfect
fit for us because their boutique nature
allows us to communicate directly with
the Australian owners in all manners of
marketing, strategy and concerns. We have
found linking our business to like-minded
businesses is the only way to truly progress
our salon group," said Gess Mazis from
La Bimbi salons.
La Biosthetique facilitates a salon
culture that enables the salon to take
complete control of the customer
experience. Centred around a 10 step
beauty ritual from the tea at welcome to
the visarome massage experience and
onto make up, retail and a fully informed
client. Scalp protection, consistency and
ultimately relaxation are also hallmarks
of the brand's success and the complete
package that is provided to every single
"Being a La Biosthetique salon, you have
all the tools and training at your fingertips
to give your clients more value with
each and every service. From signature
massages, to luxury hair treatments, your
salon becomes a destination of excellence,"
"We do not believe that the service and
products you offer should be available on
the shelves of multi-line retail chains, nor
should our products. We are a salon only
company because we choose to be," he said.
It's reassuring for a luxury international
brand to carry such an environmental and
cruelty-free ethos, a promise that comes
from a predominantly family-run business
where the brand has absolute control over
production and manufacturing. Each
product is beautifully packaged with
the goal in mind of how it will look on
the shelves of your salon and create an
atmosphere of elegance.
For more information visit labiosthetique.
A luxury Parisian brand since 1947, La Biosthetique's
bespoke approach to hair and beauty ensures salons can
completely transform their business with in-salon and
retail solutions with an intrinsically luxury aesthetic.
the study of living things
Thetique aesthetics, the appreciation
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