Home' INSTYLE Magazine : INSTYLE SPTOCT 2015 Contents past the salon last month. So, set up a ping
ad that lands in their phone next time they
right back to your salon," explained Troy.
And some tips for Instagram lovers. e
fastest growing platform in Australia with
4.4 million active monthly users, according
to Troy it's important it be specific -- to have
one objective with everything you post.
"What's your outcome, what do you want
people to feel and think when they see that
one post? Don't have 10 objectives, people
want to follow realness, they want to feel
like they're connected to you. ere's a new
industry term called 'fun stopping,' what
makes us stop?" shares Troy.
Halting every delegate in their tracks
on more than one occasion was a tour of
Hobart's world-class jewel, the Museum
of Old and New Art (MONA), in particular
a performance-based exhibition from one
of the most important artists of our time,
Mariana Abramović: Private Archaeology.
"Mariana Abramović seems to operate
for all of us. Her sins, her excesses, her
minimalist, egocentric actions define the
boundaries of what it is to be human. I'd
much rather be represented by a sinner
than a saint," MONA founder and curator,
David Walsh believes.
David Walsh, the man who perceives
normality a sin. e man who dropped
out of university and invested a passion
for probability into mastering the art of
counting cards. is before spending a
decade travelling the world, visiting before
eventually getting escorted from the
globe's top casinos. e result? e MONA.
An $80 million development that houses
a further $100 million worth of art.
While some surfaced disturbed, most
Haircare delegates left the MONA gallery
with a heightened sense of what art can
mean, and perhaps a desire or instinct
they never thought they had. Either way,
everyone was ready for a drink. So Violent
Femmes front man and Dark FOMO curator,
Brian Ritchie led the group back beneath
the earth for an intimate wine tasting of the
ground's winery, Moorilla.
Perhaps summit delegates thought they'd
consumed about all the 'thought provoking'
artwork they could handle for one day,
but 'when in Rome,' right? Determined to
shake up comfort zones for an experience
like no other, the Haircare Australia
crew punctuated the evening's elaborate
cocktail party (at trendy bar/restaurant e
Franklin) with a private showing of Patricia
Piccinini and Peter Hennessey's exhibition,
e Shadows Calling. Designed for the
basement it occupied, the exhibition that
took years to build presented strong sexual
references and otherworldly sentiments
stirring mixed reviews - much of that
'indifference' Mr Walsh promotes.
Leesa Smith of Beehive Creative stepped
up to the challenge of awakening hazy
heads at the onset of day two, beginning
with a series of visual exercises designed
to loosen the mind; shake up the standard
Leesa believes creativity can be taught,
and provided delegates insight and tools
into stimulating the illusive skill in the salon
and themselves. e entity touched on the
fact that we often don't think differently
because we feel negativity -- that people
won't like it -- consequently highlighting the
importance of trusting yourself.
"For the Murphy Gozzard team the
highlight of the business component
was Leesa Smith from Beehive Creative
firstly talking about creativity, thinking
outside the box and trusting yourself. is
was particularly relevant for us as we are
about to shoot our new collections and it
really made us think and be excited about
them," said Brett McKinnon of Murphy
" e world's three most harmful
addictions are heroin, carbs and the
monthly wage -- everything is driven
by monetary goals, yet if you deliver
creativity into the workplace every day
and stimulate your team, people will
become less focused on the monetary
side," Leesa explained.
e second half of Lisa's presentation
welcomed an expert panel to the stage,
Carl and Belinda Keeley from Chumba
Concept Salon, Melbourne, the one and
only Lauren McCowan -- Creative Director
of Haircare Australia -- Lorna Evans and
Paul Dare of Dare Hair Salons, Adelaide.
e panel shared their unique
creative-journeys -- each touching on the
importance of self-belief and with Carl
and Belinda backing up Leesa's advice of
bringing the creativity to the team.
" rough a particularly quiet week in
winter, I decided to initiate 'bring some life
to Chumba week," explained Belinda.
"Each staff member was required to
bring something into the salon that they
either found or created themselves, and
add it to the wall upstairs. While staff were
initially hesitant and shy of judgment,
everyone really got into it and we had this
brilliant wall of pottery and handmade
creations that really energized the team
and subsequently got clients involved."
And it's these little things, the small
peripheral gestures that the afternoon's
following speaker Amanda Stevens believes
in. Author and Marketing Consultant,
Amanda shared that Australia is the "second
worst country globally for customer service,
second only to France."
"Australian businesses should look
at this as an opportunity as customer
expectations are low. Clients are willing to
spend 12 to 16 per cent more on a product
or service if it delivers a better experience
factor," said Amanda.
Following some extensive research on
successful businesses and just how they've
managed such exponential growth,
Amanda uncovered that there's no one,
"When I asked Lorna Jane how she
managed to grow her business into a
massive juggernaut she said there was no
big thing, it was the little things over time.
What tips people over the edge are the
small things -- not necessarily the $300 bag
but the free umbrella."
Concluding the speaker list was Allana
Corbin, the plane crash survivor who
proved wrong one doctor's prognosis
that she would never walk again.
Overcoming the dark times and a string
of challenges, the now mother of two
proceeded to become the first woman
to circumnavigate Australia in 1997 and
now runs a helicopter rescue company
with her husband. If any member of the
audience was yet to feel inspired, Allana
drove it home.
And sadly for all, home time was near.
Like all good gatherings, an elaborate gala
dinner marked the close of a two-day
Private Moorilla wine
+ Peter Hennessey:
e Shadows Calling
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