Home' INSTYLE Magazine : INSTYLE SPTOCT 2015 Contents THE SCHOREM
Recognized worldwide for their unique business and their
old-school approach to barbering -- before the barbering movement
became 'a thing', Schorem barbers Bertus and Leen hit Sydney to
reveal the core essence of their scumbag cutting culture.
THERE WASN'T AN empty seat in sight at
Darlinghurst's cell block theatre as more
than 300 hairdressers fought for front row
to witness some of the most classic men's
cuts we've ever seen.
From pompadour to just a little bit pretty
-- a motor-mouthed Bertus revealed that
when it comes to men in the chair, it's all
about the conversation. A conversation
that has now become a global brand and
produced a product line to boot -- Reuzel.
Reminiscent of a traditional barbershop
and not just a stage, the guys sprayed
the models with Jack Daniels bottles as
spray guns while guests enjoyed this fine
whiskey on ice or with fresh apple juice
and hotdogs prior to and after the show.
From what started as a no---bookings two
chair barber shop in Rotterdam to a product
line designed specifically for the gentlemen,
punks, freaks and 'brothers of the smock',
the boys spoke of their journey with Reuzel
in what they describe as the only product
that is truly designed for barbers in their
business. But more importantly they just
spoke about whatever the hell came to mind.
You'd have to expect a little bit of
dirtiness and improvisation from two guys
that opened a shop named after an old and
rarely used Dutch word meaning 'asshole'.
Mostly self-taught, their story equates to
a seminar that is so much more than just
e few hours of the boys on stage
harked back to true tradition, the master
of the blade before the fade it seemed
as conversation unfolded -- giving the
audience a true understanding just what
it's like to spend a day inside one of the
world's busiest barber shops.
somewhere talk to the guy that's sitting
next to them," Bertus.
"If you can't speak across the room to
someone in another chair, then the chair
is too far away," Leen said. Taking care of
a lot of the communication and strategy of
the business while Bertus is being creative
-- together their skills merge to become
what is clearly a global phenomenon.
After wowing the crowd in Sydney, the
next stop for the Schorem Brothers was
Brisbane and then New Zealand. As the
tour continues both Bertus and Leen learn
more about the different cultures around
the world every single day.
"Not everyone will likes us -- for us it's
important to crack jokes because that's
what you do in the barberhop but when
you crack jokes that's a whole different
job, you're a comedian. We just hope that
something comes out that's funny in every
country we go to," Bertus said.
is sums it up perfectly, really,
considering the room full of hairdressers
were not only inspired to produce some of
the most classic haircuts but to enjoy what
they do, create an environment that can't
be created anywhere else and implement
a professionalism and service that people
will come from all over the world to see.
For these two, that's the dream and it sure
has become a reality.
For more information visit
"We never expected to be traveling
the world and talking about our shop
and barbering. We opened it to have fun
listening to music and doing haircuts on
clients and then came along the whole
barbershop revival," said Bertus
"If you're having fun, the money will
come and if you don't like the job you do,
you'd better be doing something else,"
Bertus and Leen are now known all over
the world -- including products in Egypt.
"Social media has made the world so small,
but every country is still so different -- we
just hope that we can do what we do and
people understand us," Bertus said.
Leen left most of the talking to Bertus in
the seminar -- working on several haircuts
while Bertus talked his way through
one haircut -- from techniques, to tips,
relationships to Reuzel. At one point he
even thought someone in the crowd said
'how do you mate?' and not ' how did you
meet?' -- a testament to the openness and
improvisation these guys are known for. It
was hard for everyone in the crowd not to
have a bit of laugh.
Bertus and Leen believe their success is
merely down to the fact that people were
looking for a place they could have a simple
chat again. "Everyone these days is on
social media but I call it anti-social media.
Obviously people come to us for a haircut
but social interaction is what people need,"
In a world where people are constantly
on their phones, and yes you can watch
just about everything the Schorem guys
do on Instagram, Bertus and Leen don't
live their lives online. "It's a shop that is
Links Archive INSTYLE JULAUG 2015 INSTYLE NOVDEC 2015 Navigation Previous Page Next Page