Home' INSTYLE Magazine : INSTYLE MAYJUN 2015 Contents Quality, safety and value are key concerns with consumers when
spending money in the beauty space – areas which Laser Clinics
has effortlessly mastered to ensure consumer satisfaction and above
all, trust. As a result, the group pulls franchisees together every
quarter, with quarterly meeting topics changing depending on
the market and/or franchise concerns. Secondly as Tim reaffirms,
the group insists on owner operators to ensure each franchisee is
willing to invest their own time in the success of the business and
not just expect a self-driven solution.
Tim has worked across multiple businesses and is enjoying
the cohesiveness of a group such as Laser Clinics Australia –
especially the commitment to
customer service across the board
and what he is most excited about is
to grow the experience around people
development and leadership.
“Getting the right franchise on
board is the biggest challenge as it has
the biggest impact on value creation,”
“We take the induction process very seriously and request
them to submit business plans and do heavy reference checks to
ensure they are able to help grow their own business and without
question will be part of the day to day running,” he said.
“I passionately believe that we do something really important.
People walk out of our clinics feeling better about themselves and
we have therapists and people in ou r business that are passionate
and really engage arou nd that,” he said.
With the latest technology and equipment and a constant push
for change the Laser Clinics Australia model is a robust one, and it is
through this constant update of services that have the ability to make
substantial changes to the way people look, it’s a business more are
choosing for a variety of their aesthetic needs and requirements.
“Injectables are a big growth area at all ages – it’s something
that 10 years ago people felt uncomfortable talking about but now
the consumer knowledge is far greater,” Tim said.
LCA clinics are not always in the most predictable locations
either, some of the most successful locations are not in the most
high-traffic business areas but have been able to capture and retain
a large clientele. Wetherill Park in NSW and Belconnen in the ACT
are the two most recent locations – a few numbers in the push to
double the size of the business in the next two to three years.
Unlike some franchise models, all the LCA clinics are a 50/50
partnership – so the buy in from both sides is equal and can
subsequently be as equally rewarding,
“We want owners to be actively involved so we only have a few
franchisees with more than one or 2-3 locations – our franchisees
come from all sorts of different backgrounds but all empowered by
the success of the beauty industry,” Tim said.
A streamlined approach is represented by the shop fitouts, all
white, bright and inviting – an almost aura of clinical expertise
emanates throughout every store and
coupled with an exclusive relationship
with Skinstitut and the consu mer
message is strong – one brand and one
key range to promote in every store.
Retail definitely benefits from this
exclusive product partnership.
“All the elements of our business
must come together, our strong marketing and advertising both
in-store are paramount however the most important marketing is
what happens in the clinics and with our customers,” Tim said.
“When people have a good experience they always share that
with others and then trust us for the future,” Tim said.
There’s no wonder Laser Clinics Australia engage with the best
in the industry, including thought leaders and the latest trends.
From a national conference of epic proportions to the very best
technology available in a local store – the commitment to be the
best is unified.
It even transfers to the staff, one employee admits, “I thought
the grass was greener and worked for someone else, but I saw the
light and came back” – this therapist has worked for some of the
best in the industry and has a knowledge of her treatments like no
other, and with practitioner being one of the main pieces to the
puzzle in a business like this – confidence is high and there’s no
question the business will reach their growth targets in the next
Collect, Cultivate and instill Confidence – it’s an inertia that the
beauty industry continues to embrace. Three C’s – perhaps clinic is
the fourth piece to the forever changing pie.
“Getting the right franchisee
on board is the biggest
challenge as it has the biggest
impact on value creation”
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