Home' INSTYLE Magazine : INSTYLE MAYJUN 2015 Contents B
orn from a place where results take precedence over
a recharge or run-in with the latest beauty product,
Laser Clinics Australia is staring down the barrel of
50 stores nationally and counting.
With consumer spending on fitness and beauty
continually on the increase, so too is the growth in demand for
affordable and reputable cosmetic procedures. Anti-wrinkle
injections, chemical peels and laser skin treatments have actually
intensified during and post the global financial crisis. Traditional
‘salons’ have had to diversify and even still brands like Laser Clinics
continue to drive the accessibility of the sector. With Laser Clinics
it is pretty much a case of what you see is what you get, and let’s just
say that what you see is consistently sleek, clean, affordable inviting
and professional – hallmarks of their brand success to date.
The Franchise business with a hold on high-street and local
shopping centre is forging a name for itself as the leaders in the
field of laser hair removal, skin treatments and cosmetic injections.
Since 2008, Laser Clinics has opened among the country’s prime
retail locations – with further franchising opportunities still
available in VIC, QLD and SA. New South Wales has to date led
the way in the charge to look better and feel better with the most
By the end of this year it is predicted that overall industry
revenue figures will hit $1 billion, up from $773 million in 2011
thanks to considerable improvements in technology and efficacy
and LCA’s streamlined approach across all locations is poised to
capture a considerable stronghold on the industry’s growth levels.
Like any business, future growth and sustainability is every bit
as important as current demand. People often make the mistake of
buying a franchise based on its relevance right now, with no thought
to its longevity or how it might operate in five or ten year’s time.
Helping to steer the futu re vision of the company is General
Manager, Tim Sinclair who joined the company just over six
months ago. First off the list for Tim was to look at the existing
clinics and drive their performance before looking at the big
picture fundamentals of the burgeoning brand.
“The success of existing franchisees are key to our success,
firstly they are a great advertisement for futu re franchises and for
identifying and targeting our key growth areas,” Tim said.
With two thirds of LCA clinics in New South Wales and
currently just two clinics in Victoria, there are still massive growth
opportu nities for the brand. The success is largely down to the
marketing and branding, “People know us as the price disrupter
in the market with the cost of laser and cosmetic injections
traditionally being significantly higher than what it is in our clinics.
We are the most competitive when it comes to price but our brand is
also about building understanding and awareness,” Tim said.
“Beyond this its also the knowledge and technology we offer,”
Where other businesses in other industries might struggle during
times of decreased spending, the non-surgical cosmetic industry
seems to prosper, much like the ‘lipstick index’ the popularity of
non-invasive cosmetic procedures has also spiked and it’s not just
a quick fix – consumers are happy to invest in a long-term plan
for their looks in the future. From the basic treatments most of us
know and hear about, LCA is also forging new grade at the top of
town with medical grade skin treatments such as derma roller and
Fractional RF starting to pick up – yet all with an upfront price that
is helping to instill a high level of consumer confidence in the brand.
“We have to continue to drive the best practices in customer
service training and coaching. In 2014 we completed 870,000
treatments across our network and like any organization there’s
going to be a bad experience – we need to reflect on this and see
where we need to improve,” Tim said.
Laser Clinics Australia are partnered with private equity firm,
Archer Capital Growth Funds, a company which is providing
strategic, fi nancial and operational support to the business as it
expands. So for each franchise owner, this represents a unique
opportunity to gain entry into a highly competitive industry
whereby the business as a partnership has the potential to help
shape the future of the beauty industry – not just naming rights
to a reputable brand.
Clinic Where once the notion of salon or spa was enough to
entice consumer spending and return visits, clinic is
the new prose for a franchise business of exponential
success, discovers Cameron Pine.
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