Home' INSTYLE Magazine : INSTYLE MARAPL 2015 Contents Redken General Manager Olga Neishtadt said, “We are thrilled to be
celebrating this very unique event with you here in La Vegas and hope
you enjoy the special night we have planned for you. Symposium has
evolved from being an American focused event to being a true global
gathering with people from all over the world,” she said.
Testament to the high dose of inspiration often needed at the
beginning of another year, Oscar Oscar’s Anne-Maree Mason
agrees that Symposium is the perfect opportu nity for the salon
group to completely recharge their salon managers and teams.
“I’ve returned from another brilliant as ever Symposium experience
with an excited team of business owners and its only January. I’m so
excited about 2015 and sharing some of our learnings,” she said.
It wouldn’t be a Symposium without an appearance from Rodney
Cutler – stolen by America, Rodney’s accent still remains and his
class ‘Ready to Wear’ with David Stanko brought the streets of New
York and high fashion to the forefront with usable hair techniques
and shortcuts to save time and money for everyone.
Redken colour continues to be a driving force behind the brand
with highly successful ranges like Chromatics and the recently
released Colour Blur technique and blur brush – creativity is at an
all time high and who better to deliver some colour creativity than
our very own Kristina Russell.
“My passion is colour and I love ‘hair painting’. My preferred
colour for hair painting is Chromatics not just because its
ammonia free and gives 4 dimensional shine but it doesn’t swell.
As a colourist I love to do things freehand– I left hairdressing for
a few years to go to art school so for me this colour is a bit like an
art paint. When creating a haircolour I want to encourage you to
use brush strokes and making an artistic choice,” Kristina said.
Kristina also revealed some hidden formulations that can make
the most of colour you already have sitting in your colour bar.
Phil Barwick and Richard Kavanagh created interpretations
of ‘on-trend’ creations with more of an everyday wearable
edge – using new Redken ‘braid aid’ products not yet released in
Australia. Phil worked with short hair while Richard perfected a
signature done yet ‘undone’ braided look. According to Redken,
every year eight of the top 10 trends are created by Redken artists
and the Trend Report was the ultimate summary of all the styles
clients have been asking for. Most of all Richard, Phil and the boys
had fun on stage making light work of some techniques we’d never
seen before and mastering some we had.
“It’s about taking more of a runway edge and a runway line of
products with more of a salon look. We are going to bring out the
runway edge of where these looks came from but with more of a
salon feel,” Phil said.
Vincent Nobile was all about salon sensibility as well with the
business of blonde for a focused class to help colourists further
master the biggest money maker in many salons.
“As a colourist I look at my appointment book and have a half
head of foils time after time. As much as this can be boring I like
money so I don’t want foils to be out. I want foils to be in. I want to
re-created on stage, with models rocking what seemed to be
hundreds of looks he mastered during the fashion week seasons.
Across the globe, Redken continues to reinstate its position as
a backstage leader, working with some of the best artists and
brands in the world.
The night couldn’t be completed without a tribute to the late
Redken founder Paula Kent Meehan and her vision to create a
brand that truly made a difference to people’s lives, a brand based
on science and results that quickly forged a name as a ‘must-have’
product around the globe.
The next two days were filled with classes on colour, trends,
design, business and social media and, unlike any other
educational event, classes alternated throughout the day ensuring
guests didn’t miss a single thing. Legendary Designs with Redken
veterans Sam Villa and Chris Baran was packed out throughout
the agenda, confirming people want to master the latest cult styles
but also re-energize the basics and make them new again.
The Redken Symposium app was free for everyone to download
and gave a sum mary of each class, scheduling, event details and
more – it also enabled a dialogue between the audience and artists
with a ‘session question and answer’, topped off by hundreds of
‘ask me for help’ Redken event staff – Redken ensu red nobody
missed one bit of some of the globes latest looks. From seamless
scheduling to an insight into the Redken Gallerie where the world
of Redken is celebrated in every detail, there was something for
every level of hairdresser or salon owner - this year the Gallerie
featured an installation of headpieces from Guido Palau and
product displays to truly inspire the future Redken tribe.
This year more than 100 Australian salon owners, managers and
hairdressers attended and were treated to an opening cocktail party
at the illustrious Wynn hotel before front row seats to ‘La Reve, The
dream’ – an unforgettable showpiece of choreography, acrobatics
and water mastery before retreating to Mandalay Bar eye candy for
drinks and networking among other Redken attendees and artists. As
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