Home' INSTYLE Magazine : INSTYLE JANFEB 2015 Contents level constantly needs to be re-assessed.
Key educators will confirm that from
an education perspective, you tell a
story, from a student perspective, you
do need to tell them a story -- there's
a subtle balance between technique
"I feel it really pays to stay on-trend
but it's not what I'm really about. Trends
create something quite special that
becomes a way of people visualizing or
seeing things," Ricardo said.
Working closely with the Aveda art
team Ricardo feels it is not about the
individual anymore. "It's really about
the collaboration and how we pool
together different ideas and emotions
from art. More and more we are starting
to see photography uniting with
fashion," Ricardo said.
Drawing inspiration more from people
rather than places Ricardo believes,
"Places aren't multicultural, people
"We're at a really interesting place,
haircutting is becoming a big thing, men
are cutting their hair more often, growing
their beards, women are cutting their
hair off, we're seeing more techniques
on women, more undercuts and stronger
haircuts generally," Ricardo said.
" ere was a time when haircuts
had names and cuts were a lot more
idolized for clients to recognize. In the
20s everybody did it whether it looked
good on your face or not, and it looked
amazing on some people, and not on
others, but our techniques and our
visual sense of style has really changed,
there's a small, medium and large for
everything, you just need to get the
right size," he said.
Ricardo encourages hairdressers
to think of haircutting like going
to the gym and that working on the
fundamentals is just like working out
muscles, and needs to be constantly
practiced. He believes that learning is
also about being honest about strengths
and weaknesses and developing your
own educational voice. Apart from
storytelling, it's Ricardo's humble
up-bringing that seems to have
such an influence on his infectious
With a Portuguese background,
Ricardo was born in Toronto, Canada.
He says his dad was his first teacher --
he had been in the army and always tried
to give Ricardo and his brothers lessons
"He's a real softy and always cries.
Whenever I see him he cries -- I think
he's just super proud of what I do and he
tries to brag about it, but he doesn't really
understand what I do," Ricardo said.
Above all, Ricardo feels as though
he is teaching people how to think for
themselves and be creative just as much
as he is teaching a haircut and when
the expectations of salons vary so much
it's important to have students and
hairdressers in general that have the
ability to think on their own two feet.
Admitting to being picked on in high
school but at the same time he loved
to play practical jokes on everyone
Ricardo says his best friends were his
"I even switched high schools because
of bullying -- I think I just wanted to
be an adult. I really felt like my older
brother was the popular kid and I was
just his little brother. I'm one of three,
I'm in the middle, I played the guitar and
I did some singing. Journaling was also
my big thing," Ricardo said.
How he depicted himself, wrote stories
about himself and how Ricardo related
to people really became his saving grace
-- it's really where he spent his time to
avoid getting his face pushed in the snow
in the schoolyard at recess. Recalling on
a rather dangerous school environment
Ricardo believes adults are safer than
children, "Children are going into
schools and like prisons they develop
a bullying culture and pre-empting
behavior of already thinking about how
you're going to do something or hurt
someone," Ricardo said.
is aside, it's clearly evident that
by focusing on what you're good at and
finding your own space for creativity
that success can defy any challenges.
Ricardo is a prime example that from
being bullied at school you really can
be one of the coolest international
superhero hairdressers around.
Tell a story, be yourself and people will
always love you for it. anks Ricardo.
Drawing inspiration more from people rather
than places Ricardo believes, "Places aren't
multicultural, people are multicultural."
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