Home' INSTYLE Magazine : INSTYLE JANFEB 2015 Contents Driven by our industry's favourite ratbag-meets-
hair-royalty slash evo International Education
Director; Grant Norton, e Lads concept draws
on the power of individual. Like all good stylists,
artists, hairdressers and makeup artists, there
comes a time when you're no longer in the business of education or
styling per say, you're in the business of ideas, and that's exactly
what this event is all about.
e 'idea' is totally unique -- it's a condensed (creative) hybrid
of the person, their experience, lifestyle, values, peers, hardships,
successes, goals and deep desires, and if executed correctly,
is destined to educate translate and inspire for months, years,
perhaps decades to come. Inspiration, really, is just borrowed.
To manifest and communicate an idea takes an element of genius,
and that e Lads of evo, Haircare Australia, certainly posses --
the kind of money can't buy factor that continues to progress the
company, its brands and all involved quicker than you can mix a
Fab Pro custom conditioner.
Stepping foot into e Lads 'education room' at Melbourne's
Gasworks, it was clear we were in for something different, a little
left. e standard, elevated 'respect please' stage was replaced by
a stretch of astro turf, and guests were encouraged to bring on in
their complimentary tacos and sangria, picked up from the taco
Even those who know little about the brand (how is it under that
rock?) would know evo isn't really inspired by anything or anyone
else. It's a humble, high-street luxury product filled with formulas
that work and a palpable personality always up for the good times
-- not unlike its creators, e Gauvin family.
And a good time e Lads Melbourne event undoubtedly was.
e second leg of the tour, Victorians welcomed Grant Norton,
'Chumba's Edgy Creative Guy' Pete Koziell, owner/founder of
Dare Salons Paul Dare (stepping in for Damien Rinaldo) and evo
Creative Director Leonard Newton. e Melbourne stop was the
second for 2014, following Brisbane and setting the tone for two,
2015 shows: Perth (May 25th) and Sydney (October 19th) -- the
Melbourne show was a sell out so get in quick.
First to the stage was Damien Rinaldo's right-hand-lady, Boris
the Cuttery's Tiffany Decaux - joined by Grant Norton, the pair
ran through a short yet monumental editorial section that doubled
as an exclusive insight into Damien's Hair Expo 2015 collection,
shot just two weeks prior.
e presentation consisted of a 'Chain Mail' look which
consumed Tiffany from 9am till 1am the day prior and a beautiful
mass of tonal plaits and braids, with a Rinaldo twist, of course.
"Damien came up to me a few weeks ago and said 'I really want
to put toothpicks in her hair,'" said Tiffany.
"I was like, 'what?' So those little sticks you can see poking
through the plaits are toothpicks -- we stuck them into a felt head
and spray painted them black to achieve that real grungy, tribal
feel," she explained on behalf of her mentor.
Next to the stage; Leonard, Paul and Pete. Perhaps our favourite
look of the evening was Leonard's modern take on one of the hottest
blondes of all time, Deborah Harry. e hit of modernity came in an
electric lilac evo Fabuloso Pro colour, self titled: Violet Ice Ice Baby.
"We used evo Fabuloso Pro Violet and Blue with a touch of
Platinum through the regrowth area, adding a hit of Chocolate
for depth and dimension. rough the mid lengths-to-ends we
toned with the Platinum -- overall, achieving a monochromatic
look that moved from your deep violet base to softer ends,"
explained Haircare Australia Educator, Victoria/Tasmania,
To achieve that soft-alternative Harry-sweep, Leonard elected
his hero evo product Helmut Finishing Spray, Light.
"It's my favourite product because of the versatility in shape
that it delivers. It offers the option to really work with the spray,
making it the perfect tool for both the salon and photographic
work," said Leonard.
And to finish, evo's latest addition, Shebang-a-bang Dry Wax
Spray -- definitely the star of the night as far as styling products go,
with each presenter lapping up the new kid's texturizing benefits.
Experts at showing how it's done and having
one hell of a time while they're at it, evo pulled
a 200-strong Victorian crowd recently for
an education session like none other. Enter,
e Lads, writes Lauren King.
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